Target Latino Limits Availability of Formula to Identify Online Hispanics independently of Language

ATLANTA - Jan. 27, 2015 - PRLog -- January 27, 2015 Atlanta -- Have you ever tried to find out if your advertising truly reaches your desired Hispanic audience? Today, brands want to discover which sites are visited by this coveted bicultural Hispanic audience who visits both English and Spanish-language sites alike.

Target Latino has long developed a methodology to identify online Hispanics independently of language.

A non-exclusive licensing agreement enabled Spot On the use of Target Latino’s intellectual property to identify online Hispanics independently of language to be applied to the ad monitoring and ad tracking and analytics of Hispanic targeted online advertising. The intellectual property also allows for segmentation by country of origin, gender and age group.

The products and services launched by Spot On and Spot On Ad Intelligence with Target Latino’s intellectual property will be discontinued from January 17 2015. Clients will be informed directly about changes to products and services.

This unique methodology able to identify online Hispanics no matter their level of acculturation is now only available directly from Target Latino.

Target Latino, inc and Spot On will terminate their business relationship with effect from 17 January 2015.

Brief profile

Target Latino is a Hispanic Inbound Marketing consulting firm that specializes in Hispanic culture, segmentation, analytics, inbound, social media strategies, social commerce, SEO or Search Engine Optimization in English-Spanish-Portuguese, content strategies, conversion & Pinterest for business.

Target Latino has been featured on CNN, Adweek, HuffPo, AMEX Open Forum, CNÑ, AARP Viva, and Abasto Magazine, among other national and international media.

http://targetlatino.com

Disclaimer and exclusion of liability

The purpose of this press release is to inform the public about certain events or developments arising from the company's business. The information published in this article is not an advertisement, offer or recommendation to engage in transactions involving consulting or other services of Target Latino or any other type of transaction. Neither Target Latino nor its executive bodies or senior managers accept any liability for any damage or losses arising directly or indirectly from the use of this press release. Unless otherwise provided by applicable binding law Target Latino is under no obligation to update or amend the statements contained in this press release, be it in response to new information, future events or any other reasons.

Source: Target Latino, Inc.