CMR Announces Valentine’s Promotion for myReferralindex

SAN DIEGO - Jan. 27, 2015 - PRLog -- Computer Market Research (CMR) announced that it has launched a Valentine’s Promotion for its newest product, myReferralindex. The promotion runs until February 14^th and allows businesses to obtain customer feedback by signing up for the PRO version of myReferralindex at no cost.

myReferralindex is a web-based tool modeled after the Net Promoter Score, a customer loyalty metric that measures the willingness of customers to recommend a company's products or services to others. Net Promoter, Net Promoter Score and NPS are registered trademarks of Bain & Company, Inc., Satmetrix Systems, Inc., and Fred Reichheld.

Signing up for the PRO version of myReferralindex enables users to send 500-999 surveys to their customers each month. The PRO version of myReferralindex also comes with customer feedback analytics, social listening, tech support, and training.

Since myReferralindex’s inception in 2014, “Do your customers love you?” has been the platform’s tagline. For David Ring, CMR’s Product Marketing Manager, Valentine’s Day was the perfect holiday to include in a promotion.

“With this promotion, we’re excited to be giving businesses a chance to enhance their customer experience, and at no cost. myReferralindex enables businesses to quickly obtain valuable feedback from their customers. From there, results are tallied and customers are categorized into three tiers: Promoters, Passives, and Detractors,” said Ring.

“The goal of myReferralindex is to identify those customers that love your business and get them to refer your product to others. What better time than around Valentine’s Day to figure out which of your customers love you,” concluded Ring.

After customers have been categorized, businesses are given a Referral Index number, mRi. mRi is calculated simply by subtracting the percentage of your Detractors from the percentage of your Promoters.

The Valentine’s Promotion stipulates that users who sign up for the PRO version will have free access to their account for one year. To sign up for the PRO version, businesses can go to www.myRefferalindex.com and set up an account in minutes. To learn more about the product, contact David Ring at david@computermarketresearch.com.

About Computer Market Research, Ltd.

Computer Market Research (CMR) delivers cost-effective, SaaS applications to channel organizations across the globe. CMR aims to assist these organizations in managing channel data, optimizing trade promotions, and building effective distribution channels. With over 30 years of industry experience, CMR’s innovative solutions convert data into intelligence. CMR is headquartered in San Diego, California. To learn more, visit www.computermarketresearch.com.