Gwyneth Paltrow and David Babaii Announce Opening of Blo Blow Dry Bar and Body By Blo in San Diego

SAN DIEGO - March 12, 2015 - PRLog -- SAN DIEGO – North America’s largest blow dry bar franchise, along with its savvy team of glam experts, Academy Award-winning actress Gwyneth Paltrow and hairstylist to Hollywood A-listers, David Babaii, announce Blo’s newest location, Blo Gaslamp. San Diego, get ready to wash, blo and go!

Blo Gaslamp, headed by Blo’s newest franchise partner, Laura Alexon, will open on Friday, March 6, 2015. The blow dry bar’s downtown storefront is conveniently located at 435 Island Avenue San Diego, California 92101, in the heart of San Diego’s Gaslamp District.

Laura Alexon, aka Proper-tease Maven, says, “I'm thrilled to be bringing such a beautiful and fun brand to San Diego! We'll be opening both of Blo's concepts; Blo Blow Dry Bar and Body by Blo – offering every beauty service to get our Guests runway-ready!”

With years of experience in Southern California’s real estate industry, including working as a residential real estate advisor, Alexon is ready to switch hats. With her perfectly-coiffed hair, Alexon is channelling her extensive business know-how into the no cuts, no color concept.

Founded in 2007, Blo revolutionized the beauty bar industry, quickly creating its own space within an untapped arena and marketing an entirely new facet in the beauty world: a place for hair styling, sans the cut and color. Blo was the first to market no cuts, no color concept in the US – creating the blow dry bar business category. Women in long-term relationships with salon stylists need not worry. Blos everywhere affirm, “you’re not cheating on your hairdresser!”

About Blo

Blo is America’s Original Blow Dry Bar. No cuts, no color: Just wash, blo, go. Guests choose from 7 signature styles featured in the Blo Look Book, from the razor-straight “Executive Sweet” to the runway-inspired “Pillow Talk”. North America’s Original Blow Dry Bar has reinvented hair care and has grown into the largest blow dry bar franchise in the world. The chain plans to continue expansion in the United States, Canada, Asia and Europe. Body By Blo debuted its first franchise in March 2014 in Boston, MA and now boasts multiple locations across the country.

BLO BLOW DRY BAR | BODY BY BLO GASLAMP

#blobodygaslamp

435 Island Avenue

San Diego, CA 92101

619-431-5400

blogaslamp@blomedry.com

BAR SERVICES

In addition to blo outs for $40, Blo Gaslamp will offer:

Makeup Application: $50

Facial Waxing: $15+

Manicure + Pedicure: $40

Blo Out + Makeup Application: $80

Please connect with us for a full service list.

Follow Blo Blow Dry Bar on social media:

Twitter: @bloheartsyou, Facebook: bloheartsyou, Instagram: @bloheartsyou

Follow Blo Gaslamp on social media:

Twitter: @ProprTeaseMaven, Instagram: @ProperTease_Maven

Blo currently has 50+ locations across North America, the UK and the Philippines, with more opening soon. Franchise (http://franchise.blomedry.com/) opportunities are available worldwide. For the skinny, visit: www.blomedry.com or www.bodybyblo.com.

For media inquiries, please contact Be Social (http://www.besocialpr.com/): natalie@besocialpr.com.