Revenue Generation in the 21st Century

COPENHAGEN, Denmark - June 10, 2015 - PRLog -- Information technology products are in practical terms invisible and that makes the business development, the marketing and the sales processes very, very difficult.

In the information technology industry there is often a huge difference between the product and the solution. Supporting the customer’s business often requires software from several vendors and various types of integration and implementation services. The difference between the products and services that we offer and the solution that the customers are looking for makes the business development, the marketing and the sales processes very, very difficult.

The value of information technology products is situational and the dependency on the individual customer releasing the value makes the business development, the marketing and the sales processes very, very difficult.

We are ruled by the law of diffusion of innovation and have to cross the chasm to pass the tipping point and get to market leadership enjoying decreasing customer acquisition cost and the improved gross margins required to defend and improve our position.

"The information technology and software industry is growing rapidly and offers outstanding business opportunities,” says Hans Peter Bech, Managing Partner with TBK Consult Holding ApS. “However, the industry is an arms race to global market leadership. The windows of opportunity keep shrinking and getting the products accepted in the market fast and with predictable investments is a real challenge. We have devoted our blog to address these issues and will provide guidance and inspiration to the millions of business professionals that have chosen to operate in this space. ”

The information technology industry is a “winner takes all” game where the market leaders enjoy massive economy of scale advantages while the insurgents struggle to keep up. However, the Internet, the cloud and the “everything as a service” formats are turning the industry upside down and are offering the insurgents new opportunities to overthrow the incumbents. However, the windows of opportunity are very narrow and companies need to move fast before the competitors take the pole positions.

The new blog is located here: http://www.tbkconsultblog.com