SunTecData’s Customer Data Segmentation Service Helps eRetailer To Boost Email Campaign & high CTR

PITAMPURA, India - Jan. 13, 2016 - PRLog -- SunTecData recently helped one of the leading clothing retailers in UK- having separate stores for men, women and children respectively - in segmenting their customer base into desired groups. The objective of the project was to help the retailer boost their marketing efforts and drive their sales by sending appropriate messages to the target audience. It also involved providing customers with the right product information and delivering exceptional shopping experience that results in enhanced conversion rates.

The client had maintained a comprehensive database of customers visiting their stores, which made it even more challenging for SunTec professionals to analyze the database containing order history, customer contact details and other information pertaining to around 34000 customers, which had to be segmented into target groups sharing similar characteristics and attributes. Professionals at SunTec performed an in-depth analysis of the existing customer database and created separate segments of people with similar preferences or buying patterns.

SunTec helped the client to narrow down their approach and to reach out to the target audience through accurate customer data segmentation services(http://www.suntecdata.com/data-profiling-and-segmentation...). This led to achieving 30% higher open and click-through rates. Also, the conversion rates doubled compared to the time the client was running non-segmented email marketing campaigns. Additionally, SunTec helped the retailer to boost their repeat business and also brand loyalty.

About SunTecData:

SunTecData is a leading Business Process Outsourcing company having over 16 years of experience. It was founded with the aim to help organizations to integrate and manage every aspect of business data including online purchase data, geolocation data, point of sales transaction data, etc., so as to get relevant, updated and correct information crucial for better business performance. It has served over 700 customers worldwide which includes few of the Fortune 100 companies. With a team of over 850 highly skilled and experienced professionals, SunTecData is driven with the goal of developing long term relationship with clients by providing them with services that make their business more agile and rewarding.

Visit us at: http://www.suntecdata.com/