Brian Pasch Releases New Automotive Marketing Book, "Swimming with Digital Sharks," at NADA 100

NEW ORLEANS - Jan. 26, 2017 - PRLog -- Brian Pasch, automotive marketing expert, releases his latest book, "Swimming with Digital Sharks," at the 2017 National Automotive Dealers Association (NADA) Convention. As NADA celebrates their 100th anniversary, Pasch is also celebrating the sweeping praise his new book has received.

Pasch penned the 400-page book to give automotive dealership owners and managers the confidence they need to lead their dealership in a digital age. According to Pasch, senior dealership managers often do not have the training or experience to fend off "Digital Sharks" – or 3rd-party digital marketing product companies – who sell technology and services that have questionable Return on Investment (ROI).

Pasch added, "Meeting with thousands of dealership managers across the globe each year, a constant theme emerged. Managers were not confident in their abilities to inspect and manage their digital marketing investments. My latest book is designed to give them the knowledge to lead their business with confidence, including all areas of online marketing."

Dealership managers who have read advance copies of "Swimming with Digital Sharks" had this to say:

"As our dealerships' digital advertising budgets have begun to outpace our budgets for traditional advertising, a trend which will likely accelerate over the foreseeable future, it has become critical for our General Managers to be able to discern what portion of that ever-increasing digital budget is delivering results. Perhaps even more importantly, what is not. 'Swimming with Digital Sharks' will provide them with the armor they will need to defend themselves from poor investments in digital marketing in 2017." – Tom Moore, Sr. Vice President, Morgan Auto Group.

"I have been involved in purchasing automotive marketing for over 30 years. I thought the decisions between radio, TV, and print were complex when I started. The last 5 years have been overwhelming. The word picture of 'swimming with sharks' is accurate, and Brian's insights and guidance are key to survival." - Lou Bregou, Director of Operations -Drivers Village

"Swimming with Digital Sharks" is available in print and electronic formats. Print orders can be placed at http://www.swimmingwithdigitalsharks.com. The electronic version will be available in the Apple iBook store on February 1, 2017.

About Brian Pasch

Brian Pasch, the founder of PCG Companies, has built his business insights and strategy on a foundation consisting of over 25 years of information technology and marketing leadership. His career history includes work in the public sector, Senior Telecom Analyst on Wall Street, and has an incredible talent for building successful private enterprises.

Brian has published the following books that pertain to the automotive industry:

• Unfair Advantage – with co-authors
• Selling Cars in a Digital Age – with co-authors
• Mastering Automotive Digital Marketing – 2017 Edition
• Swimming with Digital Sharks