TV Could Change The Life Of Your Business - A3 Marketing

NASHVILLE, Tenn. - Aug. 11, 2018 - PRLog -- Television has held the title of the largest mass medium used for advertising for more than 60 years, and that designation has not been overtaken even with the growth of the internet. Television is an important component of a media plan because of its pervasiveness, impact and targeting abilities.

Bottom-line: People still love TV and want to be on camera as much as they possibly can - visibility equates to recognition and recognition equals opportunity.. the more your face is seen on the small screen - the greater chance that your company will be the first place a potential consumer visits.

I'm sure someone has told you that TV is a dinosaur, they just haven't done their homework. Of course, social media is a part of all our lives and we have the world in the palm of our hand..... however, just take a camera to any busy street in America and start 'shooting' (as it called) and you will be overwhelmed at how many strangers and 'passer-by's' try to get in front or 'photo-bomb' your experiment. :)))…. TV reporters deal with this all the time and we all get to enjoy the FUN~~~

Impact of Television

We live in a culture bombarded with promotional messages. Studies differ on the number of ads seen by the average American, but researchers cite from 850 to 3,000 ad messages experienced daily. These messages come from traditional sources like TV and newspapers but also on coffee cups, bill inserts, catalogs, T-shirts and the like. The competition for the eyes and ears of the American consumer is fierce. Getting attention fosters the awareness that is the first rung of the advertising action hierarchy. It is so very critical to creating sales of an advertised product.

Medium Properties

Television has the properties of sight, sound and motion that traditionally set it apart from other media such as radio (sound only) or print (sight only). With its three-pronged assault on its viewer's senses, TV is able to create broad awareness for a product. Television is considered a mass medium because of the numbers of people it reaches.

National broadcasters like CBS, NBC, ABC and now FOX reach more than 115 million households with 290 million viewers. Television reaches more than 94% of the country's population, a huge potential audience for a television commercial. But even TV's mass audience gets segmented as viewers fragment along age, gender and racial groups to watch particular networks, channels and programs.

All national broadcasters have affiliated local stations. Local broadcast stations have some autonomy in program lineup, especially during the daytime and late-night periods. Local news is the bread and butter of local TV. Local stations have their own inventories of local ad units for sale and are given a share of some time slots available in prime-time programming for local ad sales. Buying local ads might provide a savings over national ad prices in the same TV program.

Cable television advertising brings a new level of audience targeting and cheaper advertising costs. Cable TV practically invented the long-format commercial known as Infomercials, which even national broadcasters use to sell available time inventories, especially late night. ****Did you know that you can buy an hour of television cheaper than you can buy a 60 second ad {in normal TV watching hours}, especially on most cable channels.

IF you have never given TV advertising a chance - "Stop The Insanity" - See what I did there... lol.... WE all know the taglines to commercials that have become part of our American Pop Culture - Give IT A Shot!!! Now, you may never be able to eat out in public, in peace again, but you may experience the greatest growth your business has ever seen. Have FUN and Enjoy the Best Days of Your Life:

About A3 Marketing / http://www.a3marketing.com

With all of the competition in today's marketplace, it is easy to get lost in the shuffle. Promoting yourself is hard to do. We will help you find your voice, increase your presence, and maximize your dollar. We are experts at finding a relevant media formula individualized for each client. Our customizable packages provide a combination of advertising techniques to increase your results dramatically. Our relationship with all major networks gives our clients' instant credibility and some of the lowest media rates in the industry. Let A3 Marketing assist you in your efforts in maximizing your potential.

Owner/President: Bobby Williams