Zorba Books Launches a New Title 'Retail – The Lifestyle Banking' by Gautam Gan

GURGAON, India - Dec. 27, 2019 - PRLog -- India is one of the fastest-growing and aims to be one of the largest economies of the World. With a growing economy and GOI focus on digital payments, rather than cash, Retail Banking is set to become a significant focus area for most banks.

Gautam Gan, a banker with years of experience behind him in MNC banks and along with IT professional Udyan Gan, are well placed to guide the still shaky banking industry through getting it right in the retail space. Sreyashi Gan a Human Resource professional who brings in aspects of human resources in retail banking.

Standing close to the end of another decade in the twenty-first century, we see retail banking in yet another avatar, where day-to-day banking transactions and guiding laws/ practices have taken the back seat. The main focus has shifted to strategies, channel management, variety of products, service quality, handling competition, Human Resource etc. While there are a number of books in the market on day to day banking operations and procedures, we hardly find any attempt to unfold a threadbare discussion on how mature is retail banking, after almost four decades of its growth in India. What is or should retail banking be or what we can expect from it? We hardly find any attempt to study human psychology in retail banking. Areas covered in this book are:

A) Retail Banking
B) Technology in Retail Banking
C) Human Resource in Retail Banking

The book "Retail – The Lifestyle Banking" is a sincere effort not only to explore the spirit of this business vertical in India but also to assess how human life and retail banking are
married together by the touch of time. At the end of it, retail banking revolves around the expectations of individuals and the delivery of those expectations.

Gautam Gan, an eminent Retail banking personality in India, has travelled through ten banks, both Foreign and Private sectors, picking up bits of experiences with related skills and success.

Sreyashi Gan is a Human Resource professional with a background in Psychology. On completion of her MSc in International Human Resource Management from United Kingdom.

Udayan Gan Chowdhury has penned the IT aspect of this book. Udayan is an IT professional with academic background (MBA) in Finance and specialization in Banking.

Price: Rs 299/-
ISBN: 978-81-943110-6-5
Pages: 178, Publisher: Zorba Books

Available on Zorba Book Store, Flipkart, Amazon & Kindle. https://www.zorbabooks.com/store/business/retail-the-life...