Root Natural On-boards 70+Homegrown Indian Clean Beauty Brands in the Last 6 Months

MUMBAI, India - June 7, 2022 - PRLog -- Root Natural, the first of its kind clean beauty marketplace for homegrown Indian sustainable beauty brands, has onboarded 65+ brands including, earth Rhythm, Ohria Ayurveda, Gush, etc. to their clean beauty e-commerce platform, exhibiting growth.
The inception of Root Natural marked the revival of clean, sustainable, and old-age skin care remedies from Indian culture. Today more than 350 Indian clean beauty brands are curating products inspired by ancient remedies to increase skincare efficacy with natural ingredients. Over the last 6 months, Root Natural grew exponentially by adding 8-10 Indian homegrown brands every month.  The products featured on Root Natural's platform start with a price point as low as INR 100, meeting its objective of making clean skincare affordable for all without compromising quality.

Commenting on this occasion, the Founder of Root Natural, Pooja Parkar, said, " We aim to provide affordable, clean, and high-quality products to our consumers. We consider the transparency of utmost importance for skincare products. We proudly claim that our business operations are tailored with high-end research and development while onboarding brands to when a consumer buys it, taking care of the entire purchase cycle, with authenticity and transparency." ''We are highly grateful to our close-knit team, who worked relentlessly to achieve our first-ever milestone. We are also very grateful to the community that has helped us understand its needs and has supported us in taking a sustainable step in the clean beauty industry for our country."

In addition to the growth in the number of brand onboards, Root Natural has increased its consumer purchase basket size by 3 times than before.

The brand has on boarded leading brands like Organic Harvest, Earth Rhythm, Soulflower and strives to expand its portfolio.

Root Natural also became one of the only established Indian brands to be a part of the Dubai Expo 2022 and continues its efforts to gain funding. Ensuring high and clean quality for conscious shoppers, the brand mandates that all brands on Root Natural require certifications such as FDA, Ecocert, GMP, etc.
Root Natural wants to carve a niche for sustainable Indian beauty brands that often get overshadowed by the trending waves of International beauty trends.

Continuing its efforts to make clean Indian brands a part of conscious shopping, Root naturals aims to increase its consumer base by 250 percent.

Visit us at https://rootnatural.in/