Glasgow Start-up Raises the Bar for Accessible Ticketing with Innovative Ticketing Platform

GLASGOW, Scotland - Oct. 24, 2023 - PRLog -- For many, booking tickets to an event is a straightforward online process involving just a few clicks or taps. However, for disabled fans, the experience is often more challenging. Many websites do not support assistive technology, forcing these fans to navigate a complicated ticket-booking journey via telephone. This often involves long wait times and multiple steps just to verify eligibility. Unfortunately, this entire process seems like an afterthought for many event organisers. It's especially problematic for those with hearing and speech impairments who find it challenging to use the phone. This can prevent them from accessing the necessary information and tickets to attend the event.

The UK charity, Attitude is Everything, highlighted the challenges faced by disabled individuals in their recent State of Access Report. Their research indicates that while 75% of disabled individuals prefer online ticket booking, a mere 2 out of 10 venues offer this option to them. Furthermore, 95% report difficulties in the ticket booking process, attributing these challenges to ticketing agencies, festivals, or venues with inaccessible systems. However, there's a glimmer of hope: Glasgow-based start-up, Different Breed, aims to revolutionize the industry with an innovative ticketing approach.

Promoted as the premier ticketing platform prioritizing inclusive experiences, Different Breed provides event organizers and businesses with a fully accessible selling experience, eliminating the need for box office calls. The platform offers ticketing solutions for general admission events, boasting unparalleled accessibility support. Through strategic partnerships, they ensure that customers with disabilities have a seamless online booking experience tailored to their needs. Different Breed addresses what many providers have overlooked, breaking down barriers and ensuring organizations offer truly accessible experiences.

Award-winning Software Engineer and accessibility advocate, Craig Pryde, is the driving force behind Different Breed. A live music enthusiast, Pryde recognized a market gap when he faced challenges booking accessible tickets due to his stammer. In 2019, alongside Co-Founder Pauline Quoy, he set out to develop a groundbreaking ticketing platform, ensuring equal online booking experiences for people with disabilities.

He said: "Different Breed was born from my personal struggle with a stammer and the locked-out experience I have felt since a young age with attending events due to access tickets and additional information is only available by phoning a box office. Like many other forms of disabilities, we are mostly left in the dark when it comes to online experiences, and now is the time for change. We aren't simply complying with accessibility standards. We are raising the bar for what's possible in the events space."

Different Breed offers transparent pricing for Event promoters and businesses. They are looking for early adopters who are willing to help set a new standard for the sale of access tickets online and for a limited time, Different Breed is waiving all platform fees for the first six months for promoters and businesses who want to engage the platform's services. For further information, visit: https://differentbreed.events