Groundbreaking Research Report Highlights Explosive Growth Potential of the African Gaming Market

WESTLANDS, Kenya - March 28, 2024 - PRLog -- Geopoll and the Pan Africa Gaming Group (PAGG) have revealed findings from the most extensive player-focused research report to date from the African gaming industry. The report surveyed over 2,500 game players from Nigeria, Egypt, Kenya, and South Africa, shedding light on African player interests and behaviors.

The report represents the combined efforts of two organizations, Geopoll and PAGG, working together to collect and quantify insights from players across the African continent.

GeoPoll (GeoPoll.com) is the leading mobile-based research agency in Africa, Asia, and Latin America. Utilizing a unique platform that supports multiple mobile modes, GeoPoll supports decision-making for brands, development organizations, agencies, and media through its database of over 300 million respondents in over 120 countries.

Pan Africa Gaming Group (PAGG) is the largest network of independent game development studios across the continent, leading the charge in creating content that resonates with Africa's 1 billion youth.

The report unveils compelling insights, including that 92% of gamers surveyed play on mobile devices, 32% engage in gaming for three or more hours daily, and 62% have bought games in the past, or made in-game purchases.

The report also explores player perspectives on topics such as: female character representation in games, the importance of locally relevant games, and African player attitudes towards violence in games.

Why Gaming in Africa Matters:

With Africa positioned as the fastest-growing global market in the gaming industry, the continent already boasts more internet-connected smartphones than the USA, Canada, and Mexico combined. Supported by the world's largest population of digital-native youth and a rapidly expanding middle class, Africa is on the brink of transforming the global gaming landscape.

Highlights from the report can be downloaded from: https://www.geopoll.com/resources/gaming-africa-report/