1631 Digital and Vision360 Partners Triumph at 2024 Reed Awards

WASHINGTON - April 2, 2024 - PRLog -- Charleston, South Carolina - In a resounding victory for sports fans and live event ticket buyers, 1631 Digital, in collaboration with Vision360 Partners, working for the Sports Fans Coalition and the Ticket Buyer Bill of Rights Coalition, emerged triumphant at the 2024 Reed Awards, clinching two prestigious honors.

The first accolade, Best Online Ad Delivery: Bootstrapped Political Campaign, recognizes the innovative and impactful online advertising strategies employed by the three groups in their advocacy efforts. Leveraging limited resources, they effectively targeted key stakeholders and amplified their message across digital platforms.

In a testament to their forward-thinking approach, the coalition also secured the award for Best Application of AI for Political Online Advertising. By harnessing the power of artificial intelligence, they maximized their reach and engagement, demonstrating the potential of AI in shaping political discourse.

Overview of Campaign:

In a concerted push for legislative change, 1631 Digital and Vision360 Partners joined forces with the Sports Fans Coalition and the Ticket Buyer Bill of Rights Coalition in their advocacy efforts to call for pro-consumer reforms in the live event ticketing market against the backdrop of harmful, anti competitive legislation being pushed by large, entrenched players in the industry with far greater financial resources. Leveraging their expertise in digital strategy,1631 Digital played a pivotal role in coordinating targeted campaigns aimed at influencing decision-makers regarding the Colorado ticketing bill. Specifically, state legislators, Governor Polis and his executive team.

Despite a well-funded industry campaigned backed by powerful legislators, and a Governor committed to signing new laws governing the live events industry in his state, heavy pressure from boots on the ground advocacy efforts, including the collaborative strategic online campaign led by 1631 Digital and its partners, Governor Polis sided with the voice of fans and consumers and ultimately vetoed the industry-backed bill, as the Sports Fans Coalition and Ticket Buyer Bill of Rights coalition sought.

Working in tandem with both coalitions, 1631 Digital utilized its sophisticated pinpoint targeting and artificial intelligence to manage SSP/DSP Workflow in its platform to message to specific locations and create highly tailored targeting profiles. These profiles, designed to match the preferences and behaviors of key stakeholders in the governor's executive team, facilitated the delivery of impactful messaging across various digital platforms.

The veto of the bill by Governor Polis underscores the effectiveness of strategic advocacy efforts and highlights the power of digital campaigns in shaping legislative outcomes.

This marks the 11th Reed Award for 1631 Digital in the last 7 years.

For media inquiries, please contact:

Joe Corbe
President/CEO
1631 Digital
202-627-6850
corbe@1631Digital.com