Jim Zetts Joins Dirt Revolution Cycles Business Team

SEATTLE - April 8, 2024 - PRLog -- Dirt Revolution Cycles, an e-bike engineering, testing and development company, is pleased to announce the addition of Jim Zetts as interim CEO and head of business development. Mr. Zetts' arrival strengthens the firm's ability to grow in eMTB product design, component testing, and application development.

Jim officially became a partner of Dirt Revolutions Cycles in March of this year, bringing with him a passion for business development, operations strategy and a dedication to upholding the company's mission. As part of the team, Jim embodies the values of leadership, innovation and creativity.

"I'm honored to join a firm that shares a collective passion for biking and recognizes a responsibility for growing the aftermarket e-MTB platform in 2024 and beyond", said Mr. Zetts.  "The fact that we all love cruising trails and bombing downhills at the core has me stoked to get started in this role."

Mr. Zetts' addition to the team further strengthens Dirt Revolutions' ability to collaborate with small manufacturers and suppliers of aftermarket e-bike motors and components. With a core focus on motor and component testing, Mr. Zetts' background in engineering testing and business development will extend the firm's reach to its customer base.

"Jim has strong leadership skills rounded by proven success with business strategy and will bring a much-needed skill set as we transition through our startup phase.", said co-founder Kevin Jones.  "With Jim on board, we're now equipped to continue our mission to bring the off-road ebike riding experience to the next level."

About Dirt Revolution Cycles, LLC

Dirt Revolution Cycles was created by a team of engineers and mountain bike enthusiasts to unlock the potential of e-motors and systems on the riding experience.  Its core philosophy revolves around supporting boutique motor manufacturers, component suppliers and app developers to elevate the e-MTB experience.

http://www.dirtrevo.com