People First Content Defines Content Writing for the AI Era

TULSA, Okla. - April 17, 2024 - PRLog -- Content has transformed over the last decade as far as how it is defined, created, used, and understood. Particularly in the last year, AI has taken the content world by storm, leading many to wonder what content is and how to make the most of it.

This article from People First Content defines content writing for the AI era and offers practical tips for small businesses, marketers, and aspiring content writers who want to make the most of the written content they produce and publish.

A common question is: Is content writing the same as copywriting? It's an absolutely valid question. But the short answer is no. While they're both related and do similar things, they serve two different purposes.

Copywriting is the art of writing marketing text that drives people to take a specific action. The primary goal is to promote, persuade, or sell a product or service. They're more of a short-term strategy, encouraging people to take action soon after being exposed to the copy. Examples of copywriting are ads, commercials, product descriptions, landing pages, and website copy.

Content writing is meant to engage and build stronger relationships with audiences. A content writer focuses on providing educational and entertainment value to readers. It's more of a long-term marketing strategy with the intention of developing a deeper and closer relationship with potential customers before selling to them. Examples of content writing are blog posts, social media posts, email newsletters, eBooks, and lead magnets.

There may often be overlaps in terms of roles because they can be similar. However, these are the general differences between the two styles of online marketing writing. Discover more at https://www.peoplefirstcontent.com/blog/content-writing-w...