OJ Trial Sparked Development of DNA based Perfume Line

Oct. 14, 2007 - PRLog -- DNA has apparently been around for billions of years in its current form in virtually all forms of life, but the testing for exclusive matches met with its greatest public exposure during the OJ Simpson trial sparking a fragrant idea in the subconscious of Entrepreneur, Carlton Enoch, now CEO of My DNA Fragrance.  

When asked how he came up with the concept for My DNA Fragrance, a unique new fragrance line which creates one-of-a-kind fragrance formulations based on individual DNA blueprints, Mr. Enoch responded, “I was applying fragrance one morning while watching the OJ Simpson trial when DNA fingerprinting was introduced.  The idea of creating something that was uniquely mine based on my own DNA fascinated me.  I knew I had a great idea and was interested in creating something totally exclusive and individual in the area of fragrance.”

My DNA Fragrance brings a revolutionary and unique new concept in fragrance formulation to the perfumery process, which has not changed since antiquity, making signature fragrance a reality for consumers that are increasingly demanding exclusivity in the products they purchase.

In every interview Enoch is inevitably asked the curious question, “How do you do it?  He smiles candidly and responds, “It’s no secret that all perfume houses closely guard their fragrant formulations. Much like McDonald’s secret sauce and Coca-Cola’s special soda formulation, we too have a secret.”

Enoch’s secret has quickly garnered interest from fragrance distributors in Australia, China and Armenia proposing exclusive retail distribution rights for the introduction of the exclusive fragrance, which is currently only available online.

Customer responses to the newly launched fragrance have been favorable, as the testimonials pour in praising the company’s product and its service.

“I just wanted to tell you that I had major success with your DNA-Fragrance. Everybody was asking me, where I got that scent from. Much much better than any other scent I have bought before! For that I wanted to thank you from the bottom of my heart.  Patrik – Switzerland

“Thank you, this has been excellent service and it is very much to your credit that you have been so proactive to help us.  I can not sing your praises too highly to my friends.” Steve – United Kingdom

First time customers will receive a DNA home collection kit to lightly swab the inside of their check and return it to My DNA Fragrance’s lab in the provided self-addressed envelope.  Soon afterwards they will receive their choice of 4 oz of cologne or perfume and a copy of their DNA profile.  First time cost for perfume is$189.98 and for cologne is $159.98.  Refills are between $89.99 and $59.99.

With more than 30,000 designer fragrances on the market today, My DNA Fragrance has pioneered a revolutionary new path in the production of fragrance creating biologically seductive liquid treasures that caress the secret desires of the mind in a world seeking individuality and exclusivity.  Your fragrance is in the bottle, but the Scent is in You! www.mydnafragrance.com.

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About My DNA Fragrance:

My DNA Fragrance is a unique fragrance company that creates one-of-a-kind biologically seductive liquid treasures that caress the secret desires of the mind.

Website: www.mydnafragrance.com