First Watch Leasing, Inc. Offers Consumers Freedom Of Choice With New Leasing Program

Jan. 21, 2008 - PRLog -- First Watch Leasing, Inc. introduces EliteLease^SM—the world’s first leasing program for luxury wristwatches. A privately held company with corporate headquarters in Torrance, CA,  First Watch Leasing formally launched its revolutionary leasing program to the public on January 1, 2008. The EliteLease^SM program allows authorized retailers to offer their customers a leasing option with terms from 12 to 60 months, giving them the flexibility to tailor monthly payments by spreading them out over time. Today, thirteen brands are eligible: Audemars Piguet, Blancpain, Breguet, Cartier, F.P. Journe, Harry Winston, IWC, Jaeger-LeCoultre, Panerai, Patek Philippe, Richard Mille, Rolex, and Vacheron Constantin. FWL plans to include additional brands in the future.    
With EliteLease^SM, customers choose their term, and at the end of the lease, they can either return the watch or purchase it using FWL’s Affordable Purchase Option. Of course, at lease end, they also have the option to lease another watch that suits their taste. The EliteLeaseSM program lets consumers enjoy wearing the latest watches while keeping their existing credit lines available for other purchases. In the same way that leasing revolutionized the luxury automobile industry, First Watch Leasing will offer the same alternative to wristwatch enthusiasts.

If you would like more information about this topic, or to schedule an interview with First Watch Leasing, please call -

Robert Liu
(310) 328-7028 ext. 101
Rliu@FirstWatchLeasing.com


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About Us
First Watch Leasing, Inc. was founded by forward-thinking wristwatch collectors and enthusiasts who wanted to create a better way of acquiring fine timepieces. Building on their experience in the wristwatch, finance and risk-management fields, FWL’s management team has partnered with leading service providers to bring you the world’s first leasing option for fine timepieces. With FWL’s EliteLeaseSM program, your authorized retailer can offer you the ability to acquire fine timepieces with terms to suit your budget, from 12 to 60 months. You choose the term, and at the end of the lease, you can return your watch or purchase it using our Affordable Purchase Option. Of course, you can always lease another watch that suits your taste. The EliteLease™ program lets you enjoy wearing the latest watches while keeping your existing credit lines available for other purchases.

Website: www.firstwatchleasing.com/