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Follow on Google News | Full Service Internet Marketingclient: Smart Storage | campaign launch: 2007 Case Study
By: Clicky Media Smart Storage, a self-storage company based in the North-West, originally had two stores based in Liverpool and Wirral. They approached Clicky Media in the hope of achieving high rankings within the search engines. After discussing the best options for the business, Smart Storage opted for Clicky Media’s all-in-one full service internet marketing package to generate sales leads from the internet. solution Understanding the requirements, Clicky Media built a brand new site – smart-storage.co.uk. The site was created using the best Search Engine Optimisation techniques to maximise its potential within the search engines. Alongside being ranked highly in natural searches, a paid search campaign was also launched to further increase the company’s online presence. Online directories and social networking sites were used to reach the required market in specific social and geographical groups. Smart Storage began to grow, with four sites now in use. After receiving and reviewing several monthly website performance reports provided by Clicky Media, it became apparent that due to the high number of incoming quote requests, there was a great need for an effective online lead management tool. Clicky Media provided the perfect solution in the form of Salesforce, which enabled Smart Storage to manage incoming leads with ease and evaluate the performance of individual stores and sales teams. Using this online CRM system also allows Smart Storage to market themselves through e-mail to potential and existing clients. key results (March 2007 vs. March 2008) • 101 visits average a day, 388% increase on last year. • 202 online quote requests entered, a 124% increase • Google #1 ranking for ‘Widnes Storage’ • Google #3 ranking for ‘Storage Liverpool’ • Google first page ranking for ‘Storage Warrington’ and ‘Storage Wirral’ • Multiple listings on first page for each geographically targeted area (Natural, Paid and Map listings) what the client says.... “Clicky Media have changed our business completely. The website is now our number one source of enquiry and our lead management system works seamlessly with our website. We cannot recommend their services highly enough.” Jon Wyles MD, Smart Storage Ltd. Website: www.clickymedia.co.uk End
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