Acronym Media's Mike Grehan to Chair Search Analytics Track at eMetrics Summit in San Francisco

April 30, 2008 - PRLog -- Acronym Media (www.acronym.com), the leader in Keyword-Driven Marketing™, today announced that Global KDM Officer Mike Grehan will again chair the Search Analytics track at eMetrics Marketing Optimization Summit San Francisco, to be held May 4-7, 2008, at the Palace Hotel.

This is the second time Grehan has been named Search Analytics Chair. He first assumed the responsibility during eMetric’s Washington, D.C. Summit in October 2007. As Chair of the Search Analytics track in San Francisco, Grehan will lead and moderate six sessions.

Four of Grehan’s sessions will be held on Tuesday, May 6. The first, “Essential KPIs for Search Engine Optimization,” will be held at 11:15 a.m. and will focus on a new class of vital SEO metrics. Grehan will then guide attendees through the often dizzying maze of data produced by web analytics programs in the session “Actionable Organic Search Analytics,” to be held at 1:30 p.m. Paid Search Analytics will then take center stage at 4:00 p.m. with the session “Measuring Paid Search In Two Parts.” Grehan’s last session, “Onsite Search as a Crystal Ball,” will be held at 5:00 p.m. and will discuss how to better qualify sales leads and understand customers through onsite search.

“I’m thrilled to be able to share Acronym’s expertise in search analytics,” said Grehan. “We’re already pushing innovation and results with our EKOS™ platform and emphasis on granular, keyword intelligence, and I’m excited to be at the forefront of this growing field.”

Grehan, recently appointed to help drive Acronym’s global initiatives and awareness of Keyword-Driven Marketing, will speak at and moderate two more sessions on Wednesday, May 7. His first session, “All Your Searching Questions Answered,” will be held at 11:15 a.m. and will also feature former Google Product Manager Vanessa Fox and author Avinash Kaushik. The session will provide attendees with the opportunity to dialogue with the trio about pertinent search issues. The second session, “Serious Search - Graduate Level,” will be held at 1:30 p.m. and will discuss the future of search and analytics.

About Mike Grehan
Mike Grehan is the Global KDM Officer of Acronym Media. He has been involved in online marketing since 1995 and is recognized as a leading search engine marketing expert. His best-selling second edition of Search Engine Marketing: The Essential Best Practice Guide received more plaudits from the industry’s leading players than any other book on the subject. He also writes as an expert for the ClickZ network, and his own personal newsletter is read by over 17,000 international subscribers. In 2004, Mike was named by E-consultancy as one of the United Kingdom’s Top 100 Influential People in Internet Marketing.

About Acronym Media
Acronym Media is an independent, global search and Keyword-Driven Marketing™ agency, headquartered in New York’s landmark Empire State Building with operations in the U.S., U.K., Germany, Brazil, Singapore and Russia. Consistently rated as a Top Ten Search Engine Agency by Advertising Age, Acronym offers its Clients over thirteen years of search marketing experience and a distinct approach to enterprise-wide keyword optimization.

Acronym’s unique Keyword-Driven Marketing methodology places topmost importance on the language and keywords customers use and understand in order to help Clients discern user intent and build effective marketing programs. Guided by keyword intelligence, Acronym’s experts drive cross-media optimization and craft enterprise-level SEO, paid search, contextual and other digital marketing programs. Newly launched KDM service offerings focus on strategy consulting, market research, web analytics and keyword marketing dashboards. Global Clients include Four Seasons Hotels, SAP, BMW, Priceline.com, Nokia, The Wharton School of the University of Pennsylvania, Sirius Satellite Radio, Humana and Clarins, among others. Acronym Media can be reached at 877 SEM ACRO (+1 212 691 7051), info at acronym.com, or by visiting www.acronym.com.

Media Contact:
Norm Elrod
Acronym Media
+ 1 (212) 691 7051 x118

Keyword-Driven Marketing™ is a trademark of Acronym Media, Inc.

About the eMetrics Marketing Optimization Summit
Marketing managers, web analysts and business intelligence experts have been meeting at the eMetrics Marketing Optimization Summit since 2002 to learn how to increase the return on online investments. The international conference series is recognized as the premier event for optimizing online marketing value. Sponsors for the San Francisco event May 4-7, 2008, include Omniture, ForeSee Results, Salford Systems, Microsoft, SAS, Google Analytics, iPerceptions, Interwoven, SiteSpect, OpinionLab, WebTrends, Verisign, Hitwise, Lyris and many more.

eMetrics Marketing Optimization Summits take place in San Francisco, Washington, DC, Toronto, London, Munich and Stockholm.

Media Contact:
Carla Vicens
blast! PR for eMetrics Marketing Optimization Summit
919-833-9975 x10
carla@blastpr.com

Website: www.acronym.com