OnTrac appointed as the India partner to market University of Cambridge’s BULATS

July 7, 2008 - PRLog -- OnTrac, a leading provider of Operations oriented training and certification programs for mid level managers in the BPO industry today announced the tie up with University of Cambridge’s ESOL Examinations (Cambridge ESOL), to market BULATS (Business Language Testing Service) in India. OnTrac is the first training provider in India to bag this. The company will concentrate on the corporate business space predominantly in the IT, BPO, Hospitality and Retail sector.

Mr. Ravi Venkatesam, CEO, OnTrac and Dr Duncan Rayner, Development Manager Asia, Cambridge ESOL announced the tie-up at the Nasscom HR Summit in Chennai.

Speaking on this announcement Ravi Venkatesam, CEO, OnTrac said “Partnering with Cambridge is a reflection of our commitment to offer the world’s best services. We are very proud to represent BULATS in India. In today’s business, communication is increasingly becoming a vital tool and companies struggle to identify the level of communication capabilities required. With this partnership we’ll be able to help corporates establish benchmarks in the levels of English language.”

Dr Duncan Rayner Cambridge ESOL said “We see tremendous market potential in India for BULATS assessments and this tie up will enable more organisations to offer BULATS tests. We extend our full support in making the program a success in India.”

“We are very excited at this partnership with OnTrac as they completely understand the needs of the market and are thus uniquely positioned to instantly address those needs” he added further.

Through this program, we would be able to create industry standards in the English language. This would enable organisations to identify its position within the industry, set new goals to remain competitive within the industry and be more efficient in its Recruitment, Auditing, Training and Career development processes.


About BULATS:

BULATS stands for the Business Language Testing Service, owned by University of Cambridge ESOL. BULATS is used by businesses in over 30 countries for recruitment, training, benchmarking and staff development. There are tests in 4 languages: English, French, German and Spanish. The Standard Test and the Computer Test include questions on listening, reading and language knowledge. The Writing and Speaking Tests are separate and stand alone.




BULATS offers

   * Fast, economical assessment
   * Results linked to internationally trusted standards
   * Computer-based testing with optional tests of speaking and writing

BULATS is owned by University of Cambridge ESOL Exams in partnership with Alliance Franciaise for French, Goethe Institute for German and Universidad Salamanca for Spanish.  KOBALT is the commercial name for this joint entity.

About University of Cambridge ESOL Examinations:

Cambridge ESOL (English for Speakers of Other Languages) exams are the world’s leading range of certificates for learners of English. Each year, they are taken by around 1.5 million people in 135 countries. The exams date back to 1913. The exams are characterized by:

•   A total commitment to assessment of the highest quality
•   Recognition by universities, employers, education authorities and official bodies throughout the world.

Cambridge ESOL exams are designed to be fair to test takers whatever their nationality, first language and gender. Detailed research and analysis of test takers’ performance is carried out to ensure that this commitment is a reality. The exams are supported by the largest dedicated research team of any European provider of English language assessment and by an extensive pre-testing programme which helps to ensure that the questions and tasks used in the exams provide an accurate measure of test takers’ true abilities.

Cambridge ESOL is part of Cambridge Assessment – one of the world’s largest assessment agencies and a non-teaching department of the University of Cambridge

About OnTrac

OnTrac (a brand of Qbar Technologies Pvt. Ltd.) was established by senior managers from the IT/ITES and Education industries with the objective of helping companies optimize their investments in training and employee development. OnTrac is headquartered in Bangalore, India and has cross border delivery capabilities. OnTrac has successfully served a geographically diverse set of clients in 5 countries including India, China, Malaysia, Philippines and Sri Lanka.

The company started with a focus on developing and delivering training programs for operations in the services industry. During this process, OnTrac achieved mastery in measurement of post program effectiveness and ROI of training activities. Its training programs have a practical flavour to them and provide participants with implementables that they can use right away at their workplace. The success of the company stems from the adoption of this philosophy (of implementation and measurements) across a wide variety of programs.

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Reshmi Kartha
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Pragma Communication
+91 90080 02575 / +91 (80) 2572 5741
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