The world's biggest gold bangle unveiled by GoldPlus jewellery (TATA group)

Aug. 7, 2008 - PRLog -- Erode, Tamilnadu,  GoldPlus a jewellery division of Titan Industries of the TATA group has created the world’s biggest, pure 22 carat bangle at Erode, Tamilnadu.

The bangle measuring a diameter of1830 mm, is 140 mm wide and weighs 24,505 g]rams. Built on a frame of four 22-karat rings, the bangle is symbolic of TATA’s core values - Trust & Transparency, Customer Focus, Honesty and Innovation. The infinity symbol used on the bangle reflects the eternal bond that the TATA group and GoldPlus shares with its customers.

The bangle is essentially inspired by Indian design, with the purity of 22 carat in every gram. As a symbol of the GoldPlus vision, the Seal of Purity is engraved in 8 different Languages on the bangle which signifies the ambition of GoldPlus to be present across India as the strongest jewellery brand. The bangle took 227 man days to complete with a team of 30 craftsmen.

“The TATA family has been the pride of India ever since its inception. It is only natural that GoldPlus from TATA makes India proud by setting a new record with the World’s Biggest Gold bangle.” Said Mr. Natarajan, Vice President, GoldPlus

About GoldPlus

GoldPlus is a Chain of Jewellery Outlets from Titan Industries of the TATA group, dedicated to providing customers in smaller towns and rural India with assured purity of gold in a wide range of beautifully crafted jewellery in over 25 GoldPlus stores spread in 6 states across India

It is the largest jewellery chain in Tamil Nadu and has been pioneer in India in offering Branded Jewellery to Rural and Semi Urban India.

About Titan

Titan Industries is India's leading manufacturer of watches and jewellery and the world's sixth largest manufacturer brand of watches. Established in 1984 as a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation, the company transformed the Indian watch market, offering quartz technology with international styling, manufactured at its state-of-the-art factory at Hosur, Tamil Nadu. In 1995, the company diversified into jewellery under the brand Tanishq.

About TATA

The Tata Group is a multinational conglomerate based in Mumbai, India. In terms of market capitalization and revenues, Tata Group is the largest Company in India. It has interests in steel, automobiles, information technology, communication, power, tea and hotels. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to over 80 nations. The Tata Group comprises 98 companies in seven business sectors and employs 350,000 people. Companies which form a major part of the group include Tata Steel, Corus Steel, Tata Motors, Tata Consultancy Services, Tata Tea, Titan Industries, Tata Power, Tata Communications and the Taj Hotels.