Orange County Dealer Partners with Off-Roading Company to Deliver Fundraising Event

Aug. 14, 2008 - PRLog -- MISSION VIEJO, CA - Land Rover of Mission Viejo and Off Roving have partnered to deliver an exclusive one-night event at their Mission Viejo dealership. Scheduled to take place on August 22, 2008 from 6-9PM, the event will offer a night of entertainment and inspiration as Off Roving prepares for its 5-day trek along the Continental Divide in Colorado.

Jordan Romero is the youngest to ever climb all “7 Summits”, the tallest mountains on each of the seven continents. Having already completed five of the seven summits, Jordan has gained widespread recognition from both the local community and the off-road world. In order to fulfill his dream, Jordan must raise funds and has turned to Off Roving and Land Rover of Mission Viejo to host a fundraising event. Pledges of $0.10 for every foot ascended will be accepted on site and via http://shop.offroving.com .  The proceeds will be donated to Jordan Romero to help fund the cost of his next climb to Antarctica.

Land Rover of Mission Viejo’s continued involvement in the off-road community is further highlighted with their participation in this event and their strategic partnership with Off Roving. “The Land Rover brand has built itself on the outdoor experience; we intend to deliver this to our community and anyone ready to explore what the brand has to offer,” says Ted Pawlina, General Manager of Land Rover Mission Viejo. The event will allow participants to mingle with Jordan and enjoy light snacks and refreshments. Land Rover Lifestyle magazine and outdoor sporting company REI will also be on hand to celebrate and watch as Jordan embarks on his most challenging undertaking to date.

By making the first pledge, Land Rover of Mission Viejo makes a commitment to the success of Jordan Romero and young trailblazers alike. By partnering with Off Roving, Land Rover of Mission Viejo is positioned to deliver even more value to its loyal members. Pawlina adds, “Land Rover is more than just a vehicle, it is an experience shared by enthusiasts all around the world.” Adam Spiker, owner of Off Roving asserts, “Anytime a symbiotic relationship can be formed, everyone wins. The relationship that Off Roving and the Land Rover Mission Viejo Centre have forged will be one which adds value to the Off Roving clientele in that they receive a natural migration from purchase experience to ownership experience.”


ABOUT LAND ROVER MISSION VIEJO
Since its opening in 2006, Land Rover Mission Viejo has built its reputation on quality service and on extensive product selection. Hosting multiple events throughout the year, the store maintains a favorable presence in the community. As the only franchised Land Rover dealer in Mission Viejo, the dealership is able to deliver the product and service that the brand is famous for.  The dealership is located at 28701 Marguerite Parkway. For more information, please visit http://www.landrovermissionviejo.com or http://www.mynewlandrover.com

ABOUT OFF ROVING.COM
Off Roving is the only US firm with specialized training and off road experiences for owners of 2005 and newer Land Rovers. Also unique to its offering and as part of the firm’s mantra of authenticity, is the requirement that all participants in Off Roving events and experiences drive their own vehicle. The firm has successfully positioned itself as the natural transition point between vehicle acquisition from the retailer, to beginning the ownership experience both on and off road. The primary service offered is specialized full day trainings which begin with vehicle basics, settings and driving theory which includes ¾ -day skills application on the trail, usually occuring within one month of taking delivery of the new vehicle. For more information, visit http://www.offroving.com.