WWF's mission, As part of the international WWF network...

Aug. 20, 2008 - PRLog -- WWF's mission
As part of the international WWF network, WWF-UK addresses global threats to people and nature such as climate change, the peril to endangered species and habitats, and the unsustainable consumption of the world's natural resources. We do this by influencing how governments, businesses and people think, learn and act in relation to the world around us, and by working with local communities to improve their livelihoods and the environment upon which we all depend.

WWF uses its practical experience, knowledge and credibility to create long-term solutions for the planet's environment

WWF is...


one of the world's most experienced independent conservation organisations;

a truly global network, working in more than 90 countries;

a challenging, constructive, science-based organisation that addresses issues from the survival of species and habitats to climate change, sustainable business and environmental education;

a charity dependent upon its five million supporters worldwide - some 90 per cent of our income derives from voluntary sources such as people and the business community.

an organisation that makes a difference - see examples

WWF's Guiding Principles
To guide WWF in its task of achieving the mission goals, the following principles have been adopted. WWF will:

be global, independent, multicultural and non party political;

use the best available scientific information to address issues and critically evaluate all its endeavours;

seek dialogue and avoid unnecessary confrontation;

build concrete conservation solutions through a combination of field based projects, policy initiatives, capacity building and education work;

involve local communities and indigenous peoples in the planning and execution of its field programmes, respecting their cultural as well as economic needs;

strive to build partnerships with other organizations, governments, business and local communities to enhance WWF's effectiveness; and

run its operations in a cost effective manner and apply donors' funds according to the highest standards of accountability.

WWF-UK
Launched on 23 November 1961, WWF-UK was the first National Organisation in the WWF network.

Today we have offices in England, Northern Ireland, Scotland and Wales.



A brief history of WWF

WWF Trustees
WWF-UK is a charity, and the Board of Trustees is legally responsible for all the activities that the organisation undertakes. The Trustees are all unpaid volunteers who are responsible for ensuring that WWF-UK abides by its charitable aims and works within the law and to ensure that WWF-UK delivers its mission effectively by overseeing the overall policies and objectives of WWF-UK and ensuring that the work of the organisation is monitored and evaluated effectively.
Find out more about the Board of Trustees or the governance of WWF-UK by downloading the PDF files.

WWF ambassadors
WWF's Council of ambassadors is a distinguished and influential group of senior volunteers. Members have achieved a significant profile in their profession and/or field of interest or expertise and are committed to WWF's mission.

What we do
WWF-UK works on both global and local environmental issues.
As part of the international WWF network, WWF-UK addresses global threats to people and nature such as climate change, the peril to endangered species and habitats, and the unsustainable consumption of the world's natural resources. We do this by influencing how governments, businesses and people think, learn and act in relation to the world around us, and by working with local communities to improve their livelihoods and the environment upon which we all depend.

WWF uses its practical experience, knowledge and credibility to create long-term solutions for the planet's environment.

In the UK | Around the world

In the UK
Governments, business and industry, society in general... they all bring about change, and WWF's worldwide reputation gives us access to them all.

Government and policy WWF raises crucial environmental issues with decision-makers of all political persuasions. We seek to influence them so that our key messages for the environment are incorporated into policy initiatives.
Visit our Public Affairs Team's section to find out more about our presence at party conferences.
Visit www.wwf.org.uk/localmatters to find out more about local government issues.

Business and industry WWF's philosophy is to engage positively and constructively with business, so that we can develop partnerships, raise funds for the environment, stimulate green innovation in business, and challenge bad business practices. Find out more at www.wwf.org.uk/business

Education WWF-UK plays a vital role in influencing the education syllabus and ensuring that the environment and sustainable development are represented, as well as providing resources and materials for teachers. Find out more at www.wwflearning.co.uk

UK action WWF is active in Northern Ireland, England, Scotland and Wales. We are focusing on how to reduce the UK's 'ecological footprint' - the environmental impact we make on the wider world - because the need to take action at home is as important as it is elsewhere in the world. To find out how you can reduce your footprint visit our One Planet Future pages.

Campaigning Visit our One Planet Future site to find out about our current campaigns.

Around the world
We select our programmes carefully, so that they bring the broadest range of benefits to people as well as nature.

WWF-UK's worldwide conservation work is based on a series of long-term, large-scale programmes that are designed to counter biodiversity loss and provide solutions to the challenges facing the natural world.

WWF-UK's Global Conservation Programmes include the following:

In China, WWF is aiming to re-link disconnected lakes, support local economic development and create a network of protected areas. Our programme is being conducted in partnership with local governments and is supported by HSBC. Find out more about our work in China

In Colombia, our programme promotes the creation of protected areas including forests, rivers and wetlands, supports the development of low-impact whale watching, and aims to improve protection of nesting beaches for turtles. Find out more about our work in Colombia

In East Africa, we are working to ensure that the marine resources, regional economies and the livelihoods of coastal communities are protected. Find out more about our work in East Africa

In the Himalayas, WWF is working in Bhutan, India and Nepal to tackle causes of habitat fragmentation. We are creating forest corridors between the region's protected areas, and involving local people in forest management. Find out more about our work in the Himalayas

In Namibia, WWF's programme demonstrates that properly managed wildlife resources can bring social, environmental and financial returns to communities through schemes such as responsible tourism. The past few years have seen dramatic increases in wildlife numbers. Find out more about our work in Namibia

In the north-east Atlantic region, we work in nine countries, including the UK, to maintain important natural resources. This is achieved by lobbying governments, building partnerships and demonstrating solutions through practical projects. Find out more about our work in the north-east Atlantic

In Tanzania, WWF is helping to develop a programme to restore the Great Ruaha River so it flows all year round once again. The year-round water supply will improve the long-term prospects for millions of people as well as for substantial numbers of wildlife. Find out more about our work in Tanzania

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