Lion Brand to Sponsor Vanna’s Choice Yarn Contest at Michaels Stores Starting October 12th 2008

Sept. 8, 2008 - PRLog -- Lion Brand Yarn Company (http://www.Lionbrand.com) will be sponsoring a yarn contest at Michaels stores beginning October 12, 2008 where the grand prize will be $1,000 and an all-expense paid trip to Los Angeles to meet Vanna White and be part of the audience of Wheel of Fortune. The contest ends on February 1, 2009.

Crafters will be able to submit a photo of their creation in four categories: afghan, baby, sweater and craft. Each category offers prizes ranging from $100 to $1,000 for a total of 32 prizes including the grand prize. For complete contest rules, people will be able to visit a special website http://www.VannasChoice.com which goes live on October 10th 2009.

On Monday, October 20th from 12:00 noon to 2:00 p.m, Vanna White will make an appearance at a Michaels store at 7340 Carson Boulevard, Long Beach, California. This will mark the first time that Vanna White is appearing to promote her yarn, Vanna's Choice in public to consumers.

For over 14 years, Vanna White has been the spokesperson for Lion Brand Yarn Company appearing annually as the emcee of the Lion Brand Fashion show at the Craft and Hobby Association trade show. In June 2007 Lion Brand and Vanna introduced the first ever celebrity endorsed hand-knitting yarn called Vanna's Choice. In June of 2008 the Vanna's Choice Baby yarn collection was introduced with a palette of contemporary colors for kids and babies. Three richly illustrated Vanna White pattern books are currently available at leading craft retailers nationwide.

"The overwhelming popularity of Lion Brand yarns at Michaels stores has given us the perfect opportunity to give something back to Michaels customers." said David Blumenthal, President of Lion Brand Yarn. "Working with Michaels, we've put together a wonderful opportunity for yarn enthusiasts to showcase their creations and win some wonderful prizes."

Accredited media interested in discussing this release in more detail are encouraged to contact Ilana Rabinowitz at Ilana@lionbrand.com to schedule an interview.

About Lion Brand Yarn Company
Lion Brand Yarn Company is a 130-year-old entity and is America's oldest hand knitting yarn brand. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.

Media contact:
Ilana Rabinowitz
Lion Brand Yarn Company
34 West 15th Street
New York, NY 10011
1-212-243-8995 x152

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About Lion Brand Yarn Company
Lion Brand Yarn Company is a 130-year-old entity and is America's oldest hand knitting yarn brand. Founded in 1878, the company began operation in New York and has been a leading supplier of quality hand knitting and crochet yarns ever since. Throughout its history, Lion Brand Yarn has been at the forefront of yarn trends while consistently providing its customers with the highest quality product, service and inspiration.