Cyber-Jocks: The Music. The Future. The Fashion

Sept. 29, 2008 - PRLog -- The face behind many contemporary and urban fashion lines have become a reflection of a fledging music artist or celebrity, relative to what used to be models only.

With celebrity advertising at its peak, top DJ's seem not be trailing that far behind as another form of persuasion that consumers can relate to. DJ’s are now acknowledged for their own form of musical artistry, distinctly forming a renewed style of music that is consistently increasing in popularity. DJ’s have risen and established themselves among the ranks of celebrities and music artists alike. This success has hence brought forth a niche that has yet to be touched, until now.

In 2008, the clothing line Cyber-Jocks was formed. A fashion intermix of style and edge, Cyber Jocks is simultaneously geared and stylistically influenced by the DJ and nightlife scene - the new, popular source that has people moving and grooving in clubs. Natacha Lacosse is the mastermind behind Cyber Jocks casual, contemporary t-shirts, hoodies, and jackets that you can dress up, down, and stylize as you please. Her vision was to fill a void in the market for customers who were searching for something different. With a style that reflects a touch of European sensibility and style, Cyber-Jocks designs successfully bring you something unique, exciting, yet comfortable and versatile all at the same time.

One of the many unique aspects of cyber jocks is its web based community where you can not only shop online but become a part of a music community dedicated to DJ's and party-goers all over the world. Consequently, Cyber-Jocks is not only a fashion line that embodies the eclectic DJ style, but ultimately a lifestyle that aims to bring together a community of supporting music goers with a dedication and appreciation for music

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ABOUT CYBER-JOCKS:

Co-founder Natacha Lacosse, an established Graphic designer, launched Cyber-Jocks in December, 2007.  Having worked with well known brands within the fashion industry, Natacha wanted to fill the void in the market for customers who were searching for something different.  With a style that reflects a touch of European sensibility and style, Cyber-Jocks brings comfort and excitement to its designs.

Cyber-Jocks is a distinctive style clothing line that will satisfy the changing cravings and expectations of the new generation. The collection consists of ready to wear contemporary casual and street wear for men and women that accentuate comfort. What makes Cyber-Jocks wear different from most brands is not just its unique style, but its driven lifestyle that embraces the highest standard of creativity and quality at a competitive price and the logo it carries. With a desire to present a new style of design image to the world, Cyber-Jocks is giving sport, music and party lovers a taste of a new casual trend.


Tia Sargent
Tia@theteslagroup.com
212.252.4039