Budget Rent a Car and Truck of Atlanta Dons Denim for a Cause

Oct. 1, 2008 - PRLog -- This Friday won’t be any ordinary casual Friday at Budget Rent a Car of Atlanta. The denim worn on this day, October 3rd, will not only be worn for comfort, but it will also make a powerful statement for an important cause. As Lee National Denim Day moves into its thirteenth year, Budget is gearing up to participate in this grassroots program which has raised more than $70 million for breast cancer research.  

Employees at Budget of Atlanta are encouraged to wear denim in exchange for a $5 donation to the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF). Funds raised support some of the most promising treatment and early detection research in the country, as well as the grassroots advocacy work of the National Breast Cancer Coalition.  

It has been over a decade since Budget of Atlanta employees started Donning Denim for a Cause.  Since 1997, Budget of Atlanta employees have whole-heartedly embraced this event.  This year Budget of Atlanta will put their own twist to Lee National Denim Day by inviting their customers to join in the fight.  During the month of October when customers use promotion code: PINK, Budget of Atlanta will donate a portion of their rental revenue to commemorate their fundraising accomplishments and further the message of the importance of early detection.  

“Every year we are inspired by the number of people at thousands of organizations across the nation who join us in wearing denim on Lee National Denim Day,” said Liz Cahill, Vice President of Marketing Communications for Lee Jeans. “The money they’re raising will be used to advance some of the most promising breast cancer research in the industry and we can’t thank them enough.”

When Denim Day began, we wanted to do something to fight breast cancer, but we didn’t know the kind of impact this grassroots program would have,” said Cahill. “We are thrilled about the important, collaborative research supported by Denim Day donations, and we hope the millions of people who have united together and helped raise funds the past 12 years continue this journey with us because the advancements being made are so promising.”

About Lee Jeans
Lee® Jeans is a division of VF Corporation. . Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day®, one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit www.lee.com.


The Entertainment Industry Foundation (EIF), as a leading charitable organization for the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues. Through its Women’s Cancer Programs, EIF is funding some of the most promising breast cancer research, including Lee Laboratories nationwide focused on developing less toxic, more effective treatments and the Biomarker Discovery Project, a blood test for earlier detection of breast cancer.

For questions about EIF’s Women’s Cancer Programs and information about breast cancer, visit eifoundation.org or call 800-426-0010.

About Budget
Budget Rent A Car System, Inc., celebrating its 50th anniversary in 2008, is the owner and franchiser of one of the world's best-known car rental brands.  Budget has more than 1,900 car rental locations in the U.S., Canada, Latin America, the Caribbean, Australia, New Zealand and parts of the Pacific region.  The company also operates Budget Truck Rental and is a wholly owned subsidiary of Avis Budget Group, Inc. .  For further information, visit www.budget.com.

About Budget Rent a Car of Atlanta
Budget Atlanta is a franchise of Budget Rent A Car System, Inc., with 13 locations in the Atlanta area, employing over 500 employees. The franchise, the largest of all of the Budget franchises, has been in business since 1977.  Budget carries a line of fuel-efficient vehicles, sedans, luxury cars, convertibles, SUV’s, minivans, passenger vans, cargo vans, and moving trucks.  For further information, visit www.budgetatl.com or call (404) 530-3000.

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Budget of Atlanta is a franchise of Budget Rent A Car System, Inc. Budget has 13 locations serving the Atlanta area, The franchise has been in business since 1977. For further information, visit www.budgetatl.com or call (404) 530-3000.