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Follow on Google News | ![]() Are You a Consignment Software Whale?Las Vegas casinos wine and dine wealthy gamblers (called 'Whales') in hopes of taking a good bit of the whales' money. High-priced consignment software court potential buyers with the same objective in mind.
On the other hand, you could choose to charge a low fair price for your software, make many more sales than your high-priced competitor and end up making less money than him or her because of a higher number of demanding customers. But you are not a software vendor. You are a software purchaser and you naturally want to pay as little as possible for any program that meets your needs. So, you might ask, "Why would any sensible software shopper buy the high-priced ware?" The answer is 'Mistaken Certainties'. Miscertainty #1: High-priced vendors are fond of saying, "You get what you pay for", suggesting of course that their offering is superior and justifies a (much) higher price. Balony. Miscertainty #2: All software vendors are honest. Nope. High-priced vendors often attempt to give the appearance of 'low cost', displaying the first payment for their software on their home pages (suggesting that's the total cost) while placing far less emphasis on the true cost which lies in the years ahead and beneath the home page. Miscertainty #3: Lower prices means sub-par software and service. No, lower prices may be a reflection of an aggressive marketing strategy to gain market share and drive out high-priced competition. Miscertainty #4: The super-helpful nice guy in your forum who always seems to be there with a helpful answer is the same guy with the highest prices. Just how much is that smile and handshake costing you, anyway? If your answer isn't "$10,000" then the charade is working. Miscertainty #5: "I talk directly to the programmer who wrote the software." Unfortunately, he's also the person who markets, maintains, updates, fixes and administers to the software. When 'he' is gone, your money is gone and you'll become a software shopper again. Recent failed soloists include ConsignEZ and Stoker. Feeling misguided? Just add up vendors' fees: $995 going in. $300 for a 2nd home copy. $300 for each computer at work. $300 for QuickBooks compatibility. $250-$3000 PER YEAR for service fees, add-on fees for printer help, scanner help, database repair... the list is long, and adds up to $10,000+ over a 10-year period. The clear choice in consignment software is Best Consignment Shop Software. Their prices range from free to $595 and there are no ongoing, add-on or hidden fees after purchase. Furthermore, unlike most consignment software, you own BCSS and you can resell it at a later time, reducing your net cost by the selling price. BCSS pricing saves a considerable amount of money for software users who take advantage of written documentation and email for 'how-to help'. Phone support for technical issues is free. 'Phone tutoring' is available for a nominal fee. # # # Best Consignment Shop Software is the industry leader in consignment software offering innovative marketing concepts like free customer support and tiered pricing (allowing affordable entry for as little as $99). World-class reliability and quality customer support are integral parts of the BCSS commitment to complete customer satisfaction. Contact: Best Consignment Shop Software, 847-386-1692 End
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