Brandix Streamlines Business with Lawson Fashion Solution

Nov. 19, 2008 - PRLog -- Lawson Software  today announced that Sri Lankan garment manufacturer Brandix has successfully implemented Lawson Fashion, which is part of the Lawson M3 Enterprise Management System. Lawson Fashion is an enterprise resource planning (ERP) solution designed around the specific business needs and supply chain management challenges of companies in the fashion industry.



The full solution includes the Lawson Sales and Marketing Automation application with the added benefits of Lawson Warehouse Mobility and Advanced Production Planner modules. The company initially went live on the Lawson M3 Finance Management Suite in 2007, following an implementation that took less than five months.



Brandix began as a small manufacturing organization in 1965 and has since grown into a $350 million (USD) group of companies producing primarily casual pants, intimates and active wear for reputable brands. It now owns and operates three mills that produce cotton fabrics, woven products, knits and finishes. The company has a plan to grow to $1 billion in revenue by 2010.



The Lawson Fashion solution replaced Brandix’s in-house ERP system and has helped the company centralize its databases for its financial and non-financial systems. Since choosing Lawson Fashion, Brandix has succeeded in streamlining processes surrounding supply planning. Brandix has also managed to simplify business functions such as customer order processing, manufacturing, warehousing, distribution and procurement across the different divisions within the company.



“We initially had to decide whether to build our own ERP product against the products that were currently available in the market,” said Lalith Withana, executive vice president for Brandix. “After evaluating different vendors, we felt that the Lawson solution was much more suitable for our type of business. We found there was a fit, because of the functionality geared specifically for the fashion industry.”  



Lawson Fashion is an enterprise-wide, integrated business information system that supports the core business processes of companies in the fashion industry. The software provides a powerful, global platform for fashion companies to manage and view their entire supply chain effectively.



Lawson Fashion helps design/source/distribute companies, wholesalers, manufacturers and retailers synchronize demand and supply, which allows for faster response to changing market conditions and improved profitability.



“Lawson Fashion offers integrated functionality beyond the realms of a standard ERP solution,” said David Hope, vice president and regional managing director for Lawson in Asia and Japan. “As a vendor that has been deeply committed to customers in the fashion industry for so many years, we knew the exact pain points that Brandix was facing. With this implementation, we also demonstrated how Lawson Fashion helps simplify the management of complex global supply chains, helping customers improve on the industry’s razor-thin margins.”





About Lawson Software

Lawson Software provides software and service solutions to 4,500 customers in manufacturing, distribution, maintenance, healthcare and service sector industries across 40 countries. Lawson’s solutions include Enterprise Performance Management, Supply Chain Management, Enterprise Resource Planning, Customer Relationship Management, Manufacturing Resource Planning, Enterprise Asset Management, Human Resource Management, and industry-tailored applications. Lawson solutions assist customers in simplifying their businesses or organizations by helping them streamline processes, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com.





Forward-Looking Statements

This press release contains forward-looking statements that contain risks and uncertainties. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. Risks and uncertainties that may cause such differences include but are not limited to: uncertainties in the software industry; uncertainties as to when and whether the conditions for the recognition of deferred revenue will be satisfied; increased competition; general economic conditions; global military conflicts; terrorist attacks; pandemics, and any future events in response to these developments; changes in conditions in the company's targeted industries and other risk factors listed in the company's most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission. Lawson assumes no obligation to update any forward-looking information contained in this press release.







For more information on Lawson, please contact:



Jeanne Lim

Asia Media

+65-6788-8769

jeanne.lim@sg.lawson.com

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