Maria Simone Announces Giving Is Good For Business

Nov. 26, 2008 - PRLog -- Knowing when and where to implement giving models in your business will not only potentially make you a local hero, it will build loyalty with existing customers and help to attract new ones. Here is the “4-G” model that any business can use to incorporate more giving. First, establish some type of charitable giving model. Align yourself with a local or national charity that would be representative of your industry and or target market. Earmark a small percentage of your profits or a fixed dollar amount to the organization and let others know you're supporting this group.

Second, give to your customers. Consider establishing a unique rewards program for existing customers and make them aware of the fact they're getting something special. Could be a tangible item, additional services, or special discounts. It should be done "just because" and will not only build loyalty but may also inspire your customers to refer more often.

Third, give to your prospective customers. Offer something for free to prospects to immediately establish a positive energy flow and to allow them to experience you in a positive way prior to making a purchase. If you can impress them before they do business with you, chances are you'll manifest a loyal customer when they're ready.

Finally, give to your community. Consider positioning yourself as a giver in the community by hosting networking events, hosting online discussion boards, or providing a free service that would benefit all, not just customers. You can achieve instant celebrity status in your community and will experience a steady flow of customers at your door.

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About Maria Simone

Maria Simone, the “Passion To Prosperity Diva”, is a speaker, author, entrepreneur, and business “architect”. She has helped hundreds of start-ups and service providers over the years package their talents to create multiple revenue streams, attract investors, and manifest customers with ease. For more information visit www.passion2prosperity.com.