MapNTL.com Partners with StartupsNigeria.com to form Nigerian Online Ads Network (NOAN)

Jan. 6, 2009 - PRLog -- Lagos, Nigeria - MapNTL.com, Nigeria’s first online interactive mapping portal and mapvertising solutions provider together with StartupsNigeria.com, Nigeria’s leading tech blog about startups, innovations and entrepreneurship announced today that they are partnering to form Nigerian Online Ads Network (NOAN) in order to extend online advertising reach in Nigeria.

NOAN is a network of large and growing number of Nigerian focused websites comprising some 20 websites from Nigeria and abroad that engage millions of Nigerian consumers every day across the most popular online categories including: Banking, Technology, Hospitality, Restaurant, Travel, Finance, News, Automotive, Real Estate, Education, Women’s Lifestyle, Sports and others. NOAN members advertise each other’s banners to promote their services mutually and equitably.

“Everyday, Nigerians are bombarded with online foreign adverts all in the name of making money from Google Ads”, said Ireti Ajala, Managing Partner of Spatial Technologies Ltd, and founder of MapNTL.com. “Our online newspaper portals and social network websites claiming to be Nigerian focused portals carry Google ads advertising goods and services in US Dollars or Pound Sterling. Google is advertising T-mobile, Vodafone, British Banks and insurance companies on Nigerian websites. How does that benefit the Nigerian consumer and economy? NOAN is producing local and contextual adverts designed to benefit Nigerian businesses and consumers”.

With NOAN, advertisers will therefore spend less time trying to find the right publishers to serve their online ads, and more time focused on perfecting their pitch to potential customers. This means that any ad appearing in any of the affiliated website appears on all members’ websites which results in more web exposure for advertisers.

“With over 10 million internet users in Nigeria, companies would be very interested in using this veritable media to reach millions of consumers across Nigeria,” says Loy Okezie, CEO of StartupNigeria.com. “NOAN’s members own and manage some of the top 100 websites in Nigeria, so advertisers can therefore rely on NOAN’s ability to deliver their ads on reputable, high quality websites reaching millions of Nigerian users in a way that was not possible before.”

Ad network marketing is the most efficient and effective way to reach the largest and most targeted online audience with the least amount of expense and effort. For as little as 20,000 naira, a banner can be placed on over 20 websites reaching millions of Nigerians within minutes.

Anthony Lawrence, who is MapNTL.com’s Business Development Manager, says, “If your company’s goal is to effectively market its products and services online in Nigeria, NOAN is the ultimate solution. NOAN’s online marketing specialists will work closely with you to identify your target audience, design engaging and creative ad banners and efficiently launch your online campaign across the Nigerian Online Ads Network.”

NOAN’s next-generation optimisation technology uses intelligent algorithms developed by statisticians and behavioural scientists to serve ads across the NOAN where they receive the highest performance results. And with NOAN’s leading optimisation and campaign management technology, advertisers can be confident that their ads are being served at the right time and on publishers that produce the best results.

About MapNTL.com
MapNTL.com which is a whole subsidiary of Spatial Technologies Ltd is effectively Nigeria’s first online interactive map portal providing online Lagos street finder and business directory, interactive maps, point-to-point driving directions and geo-spatial (”where’s my nearest?”) MapNTL.com processes over 100,000 map requests every month. MapNTL.com which had featured in Punch News paper, Financial Standard, BusinessDay, TechnologyTimes, etc can locate streets, shops restaurants, ATMs, banks, shopping malls, offices and hotels with pinpoint accuracy. MapNTL.com recently won the prestigious 2008 RIMA Foundation Award as the best mapping and GIS solution in Nigeria.

Contact:
Anthony Lawrence
+447982996752 (UK)
anthony.lawrence {at} mapntl.com


About Startups Nigeria
Startups Nigeria is the leading technology blog about web startups, innovations as well as mobile applications and technologies with an international focus on Nigeria. Startups Nigeria has grown to become a reputable community of web and mobile enthusiasts from Africa, Europe and the United States and has connected people who are interested in Africa’s emerging web and mobile markets, entrepreneurs, developers, venture capitalists and lots more. For more, visit www.startupsnigeria.com/

Contact:
Loy Okezie

loy {at} startupsnigeria.com

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Startups Nigeria is the leading technology blog about web start-ups, innovations as well as mobile applications and technologies with an international focus on Nigeria. The blog passionately reviews and analyzes web and mobile start-ups, applications as well as tech/mobile products and services from Nigeria that are making an impact in today’s new web space.