Bhakti Chai Celebrates the Inauguration of Barack Obama with Limited Edition BARACKTI Chai

Jan. 19, 2009 - PRLog -- Boulder, CO - There are two things you don’t typically see mixed together, coffee and tea – it’s almost like discussing religion and politics at a family reunion. But Bhakti Chai, a Boulder, CO based chai company built on the meaning of Bhakti  - devotion through social action – believes in mixing religion and politics, and decided to add a shot of Kenyan coffee to their chai in honor of the 44th President of the United States, and fittingly call it BARACKTI Chai.  

The limited edition BARACKTI Chai maintains the same warm, spicy ginger flavor of Bhakti Chai, but with a surprising hint of caramel produced by the addition of high quality AA+ Kenyan coffee beans. A bean selected as homage to Barack Obama’s heritage – his father was a native of Kenya. But while the inauguration is only a one-day event, BARACKTI Chai will be available online at www.bhaktichai.com starting Tuesday, January 20th; at Colorado based Vitamin Cottages through February 1st and Whole Foods through January 24, 2009.

Apparently Barack Obama is a powerful brand that resonates with a wide demographic. And his popularity may explain why, according to the New York Times, over $200 million has been spent on Obama items (Obamabilia) since late November. His message and image have connected with the masses; Barack Obama speeches and images appear on everything from coins and skateboards to hot sauces, Ben and Jerry’s Ice Cream, and now BARACKTI Chai. In fact, Zazzle.com has over 100,000 Barack Obama items on their website and eBay announced that over 110,000 Obama products were purchased in December.

Another reason for the limited edition Chai is to draw attention to Obama’s commitment to social justice, social action and sustainable businesses – each a foundation for Bhakti Chai. As a green company, Bhakti Chai only uses fair-trade and organic ingredients, re-usable containers, and sustainable practices. And as a socially responsible company Bhakti Chai supports local and international organizations that empower women and girls. Congratulations President Obama and here’s to four years of economic growth and social responsibility!

Bhakti Chai was founded in 2007 to provide a micro-brewed fresh pressed ginger authentic masala chai in sustainable packaging, and to promote the meaning of Bhakti. Bhakti can be found in over 150 cafés throughout Colorado and in most refrigerated sections of Whole Foods and Vitamin Cottage stores in Colorado. To learn more about Bhakti Chai or to order BARACKTI Chai online please visit www.bhaktichai.com or contact Brook Eddy at 303-484-8770 or brook@bhaktichai.com.

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