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Follow on Google News | Sports Radio 850 The Buzz and 620 The Bull Continue Decade Long Dominance of Male 25-54 DemographicFall Arbitron Radio Ratings show major audience share increases with males who have highest discretionary spending budget
By: Matt Vaughan “We are very grateful that Raleigh-Durham sports fans continue to choose 850 The Buzz and 620 The Bull as their primary source for Sports Talk Radio” stated WRBZ/WDNC general manager Brian Maloney. “We produce the most local sports talk in the Triangle and listeners seem to respond favorably to both our local and national programming” Overall listener growth was fueled by audience increases in such local shows as David Glenn and Bomani Jones and syndicated programs such as The Jim Rome Show and Primetime With The Packman. Men 25-54 Share of Audience Increase Summer 2008 vs. Fall 2008 Show: David Glenn Show: +20% Jim Rome Show: +240% Bomani Jones: Mark Packer About WRBZ/WDNC: McClatchey Broadcasting is privately owned and operates Sports Talk stations WRBZ - “850 The Buzz”, and WDNC “620 The Bull”. The McClatchey stations offer the latest sports information, breaking news, local coverage, and nationally syndicated sports talk programming. Some of the local shows McClatchey Broadcasting produce include: “The Adam Gold Show”, “The Sports Pig – with Morgan Patrick, “The Dave Glenn Show” and “The Bomani Jones Show.” The McClatchey stations are also home to some of the nation’s top syndicated shows such as Jim Rome, Primetime with The Packman and Imus in the Morning, among others. WRBZ/WDNC are Fox Sports Radio affiliates. The company maintains sports affiliations and relationships with Duke, UNC, NCSU, ECU, ASU, the Carolina Panthers, the Carolina Hurricanes and the Charlotte Bobcats. # # # Headquartered in Durham, N.C., Contactology provides its customers with a web-based email-marketing tool. With customers across the US and Europe, our product helps list owners create, send and track bulk email-marketing messages. End
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