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Follow on Google News | Ad Council Environmental Campaigns to Be Featured On World’s First Earth Day Webcast.Solar-Powered, Interactive Event to Feature Planet-Friendly Videos from Non-Profits, Government Agencies, Socially-Responsible Companies, Individuals & Communities.
By: Eco-Active Media, Inc. Now for the first time, a collection of the Ad Council’s environmental PSAs will be presented together in a special micro-site created by EarthDayWebcast.com, home of the world’s first interactive Earth Day video event. The 4-month long, 100% solar-powered experience is designed to bring the world's eco-conscious community together in service to the planet – and is a co-production of Eco-Active Media, Inc. and GreenPlanetSearch.com, a new eco-search engine and green portal site which is making its official launch on Earth Day (April 22) 2009. Described as the “Ultimate Green Digital Media / Marketing Event,” the Earth Day Webcast will take place from March 22 through July 22, 2009, with special live streaming Earth Day programming on the week of Earth Day (April 22). The Webcast will feature state-of-the- According to Peter Einstein, Chief Creative Officer and Co-CEO of Eco-Active Media, “Each video will represent a contribution to the health and sustainable future of the planet – sharing the sense of purpose, commitment, and global community that inspired the original Earth Day 39 years ago.” Einstein, a former New York advertising creative director, describes the Earth Day Webcast’s mission as "more than simply raising awareness of the critical environmental issues we face and the many challenges ahead. It’s about highlighting the positive impact of individual and collective actions – while promoting the tireless work of environmental groups who are fighting to save our planet. The Ad Council and its environmental campaigns are an important part of that fight, and it’s our honor to acknowledge them for the work they do.” The state-of-the- According to Eco-Active Media President, Co-CEO, Peter Insalaco, "EarthDayWebcast.com will provide a powerful global platform for sharing ideas about sustainable living. We encourage the advertising and marketing communities to take advantage of this opportunity to tell the world how much they care for the planet.” In addition to user-generated content contributed by non-profits and green-minded individuals, the Earth Day Webcast will broadcast video messages from socially-responsible businesses, "green" marketers, media companies, alternative energy suppliers, schools, students, local communities, governmental leaders and agencies, as well as leading authors, scientists, and celebrities. To help promote this unique initiative to today’s most eco-conscious consumers, the producers of the Earth Day Webcast have been actively forging relationships with many leading environmental non-profits, including two of the Ad Council’s current clients, Environmental Defense and EarthShare – a non-profit federation which recently invited over 400 of the most respected eco-groups to participate in the Webcast. Many other environmental organizations, including The Climate Project (Al Gore’s foundation), 1% For the Planet, and the Rainforest Alliance, are expected to be participating in and promoting the Webcast. (Updates on participating organizations available.) While there's no fee for submitting videos under 5 minutes in length (individuals, non-profits and businesses simply need to register as a contributor) Sponsorship of the 2009 Earth Day Webcast will guarantee right-of-first- ============================================================ Green Marketers, Advertisers & Sponsors, please contact: Peter Insalaco President/Co- Eco-Active Media, Inc Peteri@Eco-ActiveMedia.com 631-604-1055 Non-Profits & Media, please contact: Peter Einstein Chief Creative Officer Eco-Active Media, Inc. 917-328-8706 Questions about GreenPlanetSearch,com or EarthDayWebcast.com Design, please contact: Michael Haney Mike@GreenPlanetSearch.com 305-397-8195 End
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