Infiniti G37 Convertible Arrives at Scottsdale Infiniti's IOS Trackdays March 8th Event

March 12, 2009 - PRLog -- Equipped with the Technology and Premium Optional Packages, Infiniti’s gorgeous cabrio was a hit with more than two hundred Infiniti enthusiasts who attended or drove in Infiniti of Scottsdale's unique track event.  Many more interested Infiniti owners and prospects drove the short fifteen miles from Phoenix to Firebird just to see the next new Model to be introduced by Infiniti, one of the world’s premier luxury brands.

Infiniti of Scottsdale http://www.infinitiofscottsdale.com/g37-convertible.aspx is a leader in the introduction of the Infiniti G37 Convertible, and also provides support to Infiniti USA's Arizona Proving Grounds Engineers  in the development of future versions of existing models.  Researchers and Engineers from the Infiniti Proving Grounds in Stanfield Arizona attended the IOS Trackdays event, making direct contact with G Sedan owners and drivers.  Preliminary online surveys were completed before the event by the Infiniti owners and, on March 8th at the track event, Infiniti USA did in-depth interviews, ride-alongs and competitor comparisons with the G37 customer/participants.

IOS Trackdays is a Series of all-day Sunday Events put on by Infiniti of Scottsdale for the complimentary benefit of its customers.  Following professional classroom instruction, these Infiniti owners and lessees drive their own cars on the Firebird’s racing-sanctioned tracks with the expert coaching of in-car instructors from Professional AutoSports, LLC. http://www.professionalautosports.com  The first of these events was staged in February 2008.  To date, more than 250 Infiniti cars and crossovers sold by Infiniti of Scottsdale have taken part.

After the first few events were successful, IOS Trackdays began to attract a following.  NICOCLUB.COM http://www.nicoclub.com  has taken an active part for the last two events. Greg Childs, founder of nicoclub.com personally participated in the October 08 event.  For the March 09 event, nicoclub.com sent a photographer and a writer and they did a published piece on the G37 Convertible for their popular Nissan/Infiniti enthusiast forum website.

In the October event, Infiniti USA presented an action-packed demonstration of the capacity and effects of the Infiniti electronic stability system, called VDC (Vehicle Dynamic Control).  This time, Infiniti stepped up to a considerably more active role, performing in-depth, customer-contact research regarding the G Sedan.  Infiniti engineers, Dusty Pierson and Mat Wright were among a team sent to the event by the Arizona Corporate Research Center. Pierson and Wright compiled and studied the results of an extensive online survey performed by many of the Infiniti driver/participants, and then interviewed each of these participants in depth.  

Following the interview, direct comparisons were done with the participants between the Infiniti G37 Sedan and the BMW 3-Series.  These two vehicles were positioned side-by-side. The Infiniti engineers pointed out to the owners many of the comparable features of the G and the 3-Series to determine preferences.  Then the study proceeded to actual ride-alongs, wherein the Infiniti Engineers rode with the owner/drivers and queried them about performance and handling characteristics, interior comfort and convenience features and other aspects of design for future iterations of the G Sedan.

Before the March 8th collaboration, Kyle Bazemore, Senior Manager of Infiniti Product Communications, said, “Infiniti is pleased to attend Infiniti of Scottsdale’s March track event at Firebird International Raceway.  We invite you to join us.  We are bringing the all-new G37 Convertible, and you will be among the first to see this all-new Model which goes on sale later this spring. Infiniti will also display an Infiniti G Coupes that was a showstopper at SEMA, the annual Las Vegas performance auto show.”  The Coupe brought was a 2008 G37 Coupe that had been specially modified by STILLEN for the SEMA Show.

After Infiniti of Scottsdale’s March 8th event, Bazemore added, “We got very useful information from Infiniti of Scottsdale’s G37 Sedan and G37 Coupe owners regarding how they feel about their Infiniti.  We were particularly interested in where Infiniti can improve our top-selling Luxury Sports Sedan and Coupe.  In light of the introduction of a 3rd G Model, the G37 Convertible, this information is even more pertinent.  The information we developed at Firebird on Sunday was exactly on point and invaluable to us.  We greatly enjoyed sharing with Infiniti fans and performance enthusiasts their day of inspired performance, the kind that only Infiniti and our owners can provide.

The initiative taken by Infiniti of Scottsdale’s management in putting on these track events is really unusual. We greatly appreciate the opportunity to work together with this top tier dealership.  Their support of Infiniti USA Development efforts is unique among our dealers.  It speaks highly of their commitment to their customers and to our Brand.  For us at the Infiniti Technical Center, there is no substitute for the value of direct real-world research that these events afford us.”

Infiniti of Scottsdale is the highest rated Infiniti car dealer in America, as scored by DealerRater.com, and attracts car buyers from all parts of the United States, Canada and Europe. The Scottsdale dealership has one of the largest selections of new and pre-owned Infiniti cars. The dealership is known for the extraordinary care they provide each of their customers, and for the low turn-over of their sales team. This combination delivers consistent service to Infiniti owners and car shoppers, year after year.  Founded in 1990, Infiniti of Scottsdale is proud to be rated A+ by the Better Business Bureau, a rare designation among automobile dealers.  

Contact Infiniti of Scottsdale at 866-374-2645 or visit their website at http://www.infinitiofscottsdale/g37-convertible.aspx.

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America's Most Trusted Infiniti Dealer is Infiniti of Scottsdale serving the Phoenix metropolitan area and all of Arizona and the Western USA and Canada. Top-Rated Infiniti of Scottsdale was the first Infiniti Dealership built in the United States.