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Follow on Google News | ![]() 3 Simple Ways Independent High Street Shops Can Beat Falling ‘Footfall’Figures released by Experian today, show High Street footfall fell by 1.7% last year. Some areas saw falls as high as 7%+. Many local towns are becoming ‘ghost towns’. Here are 3 ways independent shop owners can beat the falling ‘footfall’.
By: Henry Baker 1. Use Direct Marketing to Attract Affluent Customers – There are plenty of people spending money, plenty of people little affected by recession. By using direct marketing, independent shop owners can target specific affluent demographics with ‘pinpoint’ 2. Make More Use of the Internet – While High Street sales are falling, online sales are rising in many categories. Any independent shop owner can easily use the internet to both sell online (as an additional route to market) and use the internet as part of a coordinated demand generation system for new and old customers. 3. Utilise Joint Venture Partnerships – A lot of small business (and large) are feeling the pinch from recession. And while in good times many are happy to ‘keep themselves to themselves’, now is the time to develop partnerships with other local business for mutual gain. For example, a local sports shop could approach a local gym and ask to run a marketing campaign to their members. They gym could benefit either through a slice of profits or by a campaign to the sports shop customers. In conclusion, while High Street footfall is falling, independent shop owners have two simple choices. Either get very, very busy finding new ways to generate business or ‘roll over’ and ‘give up’. ‘Giving up’ should not be an option… # # # Mr. Baker has over 10 years of sales and marketing experience with some of the World's leading corporate sales organizations, as an entrepreneur, business owner, real estate investor and internationally respected trainer and educator. For 3 FREE Chapters from his Best Selling book head to: http://www.growyourbusinesswhileyousleep.com End
Page Updated Last on: May 10, 2011
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