World Travel Awards Launch Prix D'Or

April 2, 2009 - PRLog -- London, March 2009

World Travel Awards, the most prestigious, comprehensive and sought after awards programme in the global travel and tourism industry, has announced the launch of the World Travel Awards Prix D’Or.

The World Travel Awards Prix D’Or will be presented to the tourism brand or product that has contributed most to the development of its respective region’s travel industry over the last 12 months.  

The inaugural Prix D’Or will be awarded at the World Travel Awards Middle East Ceremony in Dubai on 5th May.

Both the travel trade and consumers in the region are being offered the opportunity to nominate who they think should receive the highly prestigious award.  

The nomination programme opens on 5th April, with a host of glittering incentive prizes for the trade individuals and consumers who submit the most insightful nominations.

A shortlist of the 6 highest ranking nominees will be showcased in front of the 500 attending industry figure-heads and government officials on the evening of the Middle East Ceremony who will be invited to then cast their vote for the overall winner.

The presentation of the World Travel Awards Prix D’Or will be the highlight of the World Travel Awards Middle East Ceremony, heralded as the “Oscars of the travel industry”.

Presentations on the night will be awarded to the winner of Middle East’s Leading Hotel, Middle East’s Leading Resort, and Middle East’s Leading Airline, as well as a host of other regional and country specific awards.

The evening’s grand finale will be the unveiling of the Prix D’Or winner in front of the star-studded audience.  The inaugural overall winner will demonstrate to the travel and tourism industry and world’s media what it truly takes to make a positive difference and will act as the ultimate benchmark to which all others will aspire.

Subsequent Prix D’Or presentations will take place at the World Travel Awards Africa, Americas, Europe, Asia and World Ceremonies respectively.

Notes to Editors:
About World Travel Awards

The World Travel Awards was launched in 1993 to acknowledge and recognise excellence in the world's travel and tourism industry.

Now celebrating its 16th Anniversary, the awards is regarded as the very highest achievement that a travel product could ever hope to receive.

Thousands of votes are cast by travel professionals from 167,000 travel agencies, tour and transport companies and tourism organisations in 164 countries across the globe.

Votes are cast globally by fellow industry professionals in 919 different categories.

Attended by senior executives from major travel companies, operators and destinations, WTA events are universally respected as providing established, top-level networking opportunities, regionally and globally.

Log on to www.worldtravelawards.com for regular updated information.

For further press information please contact Cristina Onodi at:

T: +44 (0)207 872 5643
E: cristina.onodi@worldtravelawards.com

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The World Travel Awards, also referred to as the “Oscars of the travel industry” by the Wall Street Journal, cover the entire travel sector. Results are based on an independent vote by 167′000 travel agents and tourism experts in over 200 countries.