Organic Search Marketing Newsletter Unveils Mystery for the Everyday Marketer

April 9, 2009 - PRLog -- Organic search marketing is an effective way to build the business value of a web site, especially when the belt on the marketing budget is being tightened. But too many marketers don't understand what's involved in an effective organic search marketing campaign, instead opting to focus the lion's share of their budget on the more straightforward paid search. Search marketing company SEO Advantage has launched a newsletter written especially for its clients and other marketing professionals to share insights into what actually goes on in an organic search marketing campaign.

Each month the newsletter features an article on a specific facet of organic search marketing, written for the lay marketing person. The first two topics have addressed web page title tags and inbound link building, opportunities often neglected by marketers unfamiliar with the nuts and bolts of organic search marketing.
 
"In tight economic times when sales cycles lengthen, companies can effectively target customers at every stage of the sales funnel with organic search marketing, reducing the incremental per-click fees associated with paid search," says Lisa Banks, marketing director at SEO Advantage, Inc. "Though we offer both paid and organic search marketing services, we want to show clients more of the techniques behind what we do to reach their organic ranking goals, to remove some of the mystery. We know it's impossible to sift through all the information on the Internet, so we're showing what really goes on in a successful organic search marketing campaign, in a way that's easy for the everyday marketer to understand."
 
Also included each month is a case study highlighting how a real business overcame challenges to achieve high organic rankings in its industry online. "The case study is the most popular item in the newsletter, beating out the feature article by a couple of clicks," says Banks. "People want to see how others are using organic search marketing and what sort of business results they're experiencing."

Banks goes on to say that the SEO Advantage newsletter has gotten excellent feedback from clients. "We're seeing it's an effective way to educate and communicate with clients and other marketers who are interested in what can be accomplished through organic search and related online marketing efforts. A newsletter is the perfect complement to our own organic search marketing activities that are helping us show up all over the online landscape and bringing new subscribers to the site."

View past issues and sign up to learn more about organic search marketing here: http://www.seo-advantage.com/newsletter-archives.htm

About SEO Advantage

SEO Advantage, Inc. is a professional search engine optimization firm that helps enterprises, small businesses, and nonprofits rise to the top of their industries online. Our clients enjoy top rankings on Google, Yahoo and MSN through a suite of unique pay-for-performance search engine optimization and online marketing services. Our multidisciplinary team of SEO engineers, copywriters, and web designers are dedicated to increasing the value of your web site. Find out more today. Call 1-800-366-1639 or email us here.

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