How to Drive More Traffic to Your Website? Atlanta Search Engine Optimization Content Development

May 1, 2009 - PRLog -- Search Engine Optimization Content Development : How to Drive More Traffic to Your Website

Content is what drives traffic to websites. Sites without content don’t get found – even photo sites. The photos have descriptions, which is how you find the picture you’re looking for online.

So, words, words, words … they are extremely important to your online business.

But, there is a way to write the content so that you get found online. Here we will attempt to walk you through the basics of writing effective content (SEO articles) so that you drive more traffic to your website – which is what SEO is all about.

Why You Must Know about SEO to Make Money Online

It’s well worth the investment because once you fully understand Search Engine Optimization, you will be able to select the best ways of driving traffic to your site.
There are tons of people out there selling bad services, especially in the SEO sector. So, take the time to educate yourself – like a college degree, you’ll never regret it. Vayu Media offers a 100% Money Back Guarantee to counter the industry’s bad reputation.

The Basics of Writing SEO Content in 4 Steps

1. CHOOSE KEYWORDS: Keywords are what your article/content is all about. Think of them as hot button words a surfer can type into a search engine and land on your article.

Take this article for example, the basics of writing SEO content. So, what words/phrases do you think web surfers are likely to type in to find this article?

Some might be “SEO Content,” “SEO Articles,” “Write SEO Content,” etc.

Now, comes the tricky part. Everyone searches differently, and the key words you think surfers would type in to find your content may not be what they’re actually using.

So, get in the habit of using keyword research tools.  

When we used Google’s keyword research tool for “SEO Content,” for example, some strong alternatives were web content, website content, seo copywriting, seo marketing, seo placement, seo keywords … and the list went on and on.

The key here though is to choose strong, relevant alternatives, and build your article around that. This can be hard when there so many good options.

It all comes down to boiling your content down to the basics.

Content Writing Tip: Most web surfers use two-word phrases when they search. “Of all the search phrases worldwide, about 33% of the surfers use 2-word phrases in search engines.”  Three-word phrases came in second (almost 26%), followed by one-word phrases (19%), four-word phrases (almost 13%), and five-word phrases (almost 6%).

So, when you run your keyword density report, check for the keyword density of your main two keyword combinations.

What are Keyword Research Tools?

Think of keyword research tools as “electronic synonym generators.” What do I mean? Do you ever use the thesaurus in your word processing program. It generates alternatives for words.

This is what keyword research tools are. They generate alternate words/phrases for you. And, they go a few steps further. They tell you, for example, how popular a word/phrase is by showing you things like Search Volume and Advertiser Competition.

Search Volume, as described by Google’s keyword search tool is “Statistics showing the relative number of users searching for that keyword on Google. The green bar represents a general low-to-high quantitative guide to help you determine how competitive ad placement is for a particular keyword.”

Advertiser Competition as it relates to Google’s keyword search tool is Statistics showing the relative amount of advertisers bidding on that keyword.”

Try Google’s Keyword Analyzer here.

Keyword Analyzer Writing Tip: Write articles around the most popular keyword phrases on a topic. You can slant one article/topic two or three different ways, using different, popular keyword phrases.

This will make your site not only content rich, but heavily optimized (translate: easy to get found on the web!)

2. KEYWORD DENSITY: Keyword density is simply “The number of times a keyword is used on a webpage divided by the total number of words on the page.”

Now that you know how to find the keywords, it’s time to get down to writing the article. Remember, SEO content is repetitive and tightly focused. Many SEO articles are only 300-500 words long, but they can be any length you want them to be (eg, this content).

The point is to make sure you repeat the keywords enough so that your content’s density is between 3-5% (recommended by most experts).

Keyword density tip: Don’t overuse your keywords, or the text can look like English is a foreign language to you. You know those articles you see on the web that either don’t make sense or use one word/phrase so much that it’s just bad grammar.

Well, these articles are more than likely written for the sole purpose of driving traffic to a site. These are bad examples of SEO writing – and should be avoided.

Not to mention, the search engines are getting hip to this type of writing, and will penalize your site for it (eg, drop your site from its list of results).

If you stay within the 3-4 or 5% range, you’ll be doing well. More than this, you risk being penalized by the search engines; less than this, you risk not getting found.


3. CREATE STRUCTURE: As alluded to above, SEO articles should be structured. This means coherent text.

As a side point, this is why so many find it hard to write SEO articles. Without taking into account article structure, you can easily churn out SEO articles. BUT, they won’t be good and it’s doubtful you’ll have repeat visitors.

Good SEO writers partner SEO tactics and with structured writing norms. Master this, and there’s a wealth of work on the web for you.


4. KEEP THE END GOAL IN MIND: Finally, the last piece of writing good SEO content is writing with the end goal in mind. Let me explain.

Most content on the web is written to sell. The only difference is whether you want that person to buy something now – or later.

Each tactic requires different language. When you want a direct immediate sale, you’re gong to use different language than when you’re going for a sale down the line (eg, subscribe to my newsletter).

“But,” you may be thinking, “I just want to write an article to drive more traffic to my site.”

“Drive them to your site to do what?” There is always, always, always an end goal in mind. Figure this out before you sit down to write.


Contact today Jennifer Dunphy, Vayu Media LLC, (800)-456-1563 , info (at) vayumedia dot com to get more information on our full service content development and article writing search engine optimization services.


Vayu Media’s local online marketing products include:

- Video Advertising, Flash Video Advertising & Article Press Release management

- Local Search Engine Optimization & PPC management

- Internet Marketing Products – Blog Development & Management, Social Marketing

If you’re interested in Vayu Media’s  local search engine marketing & web design services  please visit the company’s website at VayuMedia.com or contact the company directly at info (at) vayumedia.com.


About Vayu Media:

VayuMedia.com

Vayu Media is the premier company for local internet advertising using search engine marketing and local search engine optimization. Vayu Media is taking advantage of the consumer shift from traditional media to internet based marketing.  The company’s focus is local online business marketing and web design services. The company’s strategy to get out into the market place and consult with local businesses face to face has allowed it to make local business owners aware of the opportunity that exists online.  In order to stay relevant in today’s market every local business must have an online marketing strategy and Vayu Media can help.
Media Contact:
Jennifer Dunphy, Vayu Media LLC, (800)-456-1563 , info (at) vayumedia dot com

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VayuMedia.com

Vayu Media is the premier company for local internet advertising using search engine marketing and local search engine optimization. Vayu Media is taking advantage of the consumer shift from traditional media to internet based marketing. The company’s focus is local online business marketing and web design services.