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Follow on Google News | New EducationDynamics Tool Allows Institutions to Assess Retention Risk Among Individuals and GroupsStudent Relationship Manager fuses real-time tracking with unprecedented intelligence to help boost student snrollment and retention.
By: Nikki Martin “This innovative reporting and intelligence dashboard provides administrators both a macro- and micro-level view to identify students who are on the fence about enrolling and those who pose a retention risk,” explains Matt Anarde, vice president of development for EducationDynamics’ Unlike any other interactive school-student relationship management program available, EducationDynamics’ 1. Customizable Student Intelligence― 2. Student Cultivation Capabilities― 3. Attrition- 4. Stealth Link Tracking―Admissions officers can track clicks to their .edu Web pages to identify specific individuals or groups who are or are not engaging and customize outreach accordingly. For example, institutions can identify prospects interested enough to view the institution’ “Ultimately, the Student Relationship Manager is designed to provide administrators unprecedented intelligence at critical points in the student lifecycle to enhance institutional efficiencies, maximize each marketing dollar spent and establish high-touch, meaningful relationships with prospects and enrollees,” continues Anarde. Current program participants may request a complimentary upgrade allowing them access to the new capabilities and features. For more information about monitoring student engagement with EducationDynamics’ # # # About EducationDynamics EducationDynamics, a portfolio company of Halyard Capital, is higher education’s leading marketing and information services company dedicated to helping institutions find, enroll and retain more students. Its content-rich and highly visible education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com, StudyAbroad.com and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. For more information, visit http://www.educationdynamics.com. End
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