XYIENCE Brings Jason "The Athlete" MacDonald to Wal-Mart for UFC Undisputed Video Game Launch

May 19, 2009 - PRLog -- Contact: Stephanie Forte, sforte@fortecreativemedia.com
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XYIENCE Brings Jason “The Athlete” MacDonald to Wal-Mart for UFC Undisputed
Video Game Launch



LAS VEGAS, NEV.  UFC fans are some of the most brand loyal consumers in today’s marketplace and Canadian Wal-Mart stores are providing an enriched shopping experience for consumers in the mixed martial arts community.  The highly anticipated 2009 edition of the “UFC Undisputed” video game hits Wal-Mart stores today. As part of the kick off celebration, XYIENCE, maker of Xenergy, the official energy drink of the UFC, brings Jason “The Athlete” MacDonald to the Marlborough Mall Wal-Mart, located at 3835 Memorial Drive in Calgary, Alberta. MacDonald will sign autographs from 1:00 – 3:00 p.m. today and XYIENCE will sample Xenergy drinks.  In 88 other Wal-Mart locations in Western Canada, Xenergy will be merchandised with the latest edition of the wildly popular UFC video game by THQ (www.ufcundisputed.com).

XYIENCE has enjoyed tremendous growth in the Canadian market over the past year. Xenergy is now available coast to coast.  Gus Prokos, XYIENCE’s vice-president of sales for Canada, says, “By bringing together two brands in very different categories that support the MMA lifestyle, Wal-Mart addresses the needs of the consumer on an important level, their passion.” He adds, “XYIENCE is very much in tune with that school of thought. So while Wal-Mart is providing XYIENCE with a tremendous opportunity for exposure, it’s also a chance to provide our consumers with a unique shopping experience.”

Created for the Xbox 360 and Playstation 3 platforms, “UFC Undisputed” is an explosive fighting game that details the action and excitement of a UFC fight. XYIENCE will make repeated impressions on players, as its logo is placed on the mat and bumper of the octagon within the video game.  Additionally, virtual-world sponsorships with headlining fighters like Wanderlei Silva give the XYIENCE logo additional visibility.  


Through its sponsorship of the UFC, the XYIENCE brand reaches 420 million households worldwide.  The UFC’s current television distribution allows sponsors like XYIENCE to reach 50 million U.S. households and 380 million households outside the U.S. in over 100 countries and territories, with programming delivered in 20 languages.

About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle.  Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d.  Xenergy is available in retail stores throughout the United States and Canada.  Visit www.xyience.com for details.


XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance.  With everything from NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery—to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.