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Follow on Google News | Twelve Campuses and Two Online Schools Adopt EducationDynamics’ LeadWatch LiveLeadWatch Live’s ability to increase success rate of online lead generation campaigns cited as key purchase consideration
By: Nikki Martin “This is the first Web-based inquiry management system able to deliver transparent, real-time decision-support data―the kind that can make or break a lead generation campaign,” says Andrew Gansler, president of the Prospecting Services Division of EducationDynamics. “In the competitive world of online student prospecting, flexibility is paramount. LeadWatch Live allows schools to manage different price points at both the degree and vendor level to optimize their online recruiting efforts.” The system is Web-based which allows schools to access their data from anywhere with an Internet connection, 24 hours a day, seven days a week. This also allows all system updates and upgrades to be instantly available to schools utilizing the system. Building on a robust back-end system that filters invalid leads based upon standard and program-specific validation, LeadWatch Live provides a wide range of benefits to the 12 new campuses and two online schools, including: 1. Real-time lead aggregation― 2. Compatible lead delivery engine―Post leads to any destination, including an institution’ 3. Real-time alerts―Create custom triggers to alert administrators about important performance benchmarks. 4. Campaign optimization― In addition, LeadWatch Live enables colleges and universities to tailor data to meet campus-specific validation and reporting requirements, including: 1. Campus- 2. Campus- 3. Geography- “In a fiercely competitive marketplace, we need to know two things: how our campaigns are performing and which media sources provide the best return on investment,” LeadWatch Live can be licensed as a self-service package or outsourced to EducationDynamics’ LeadWatch Live is just one in a long line of prospecting, enrollment and retention tools offered by EducationDynamics to help colleges and universities find, enroll and retain more students. To request a demo or to learn more about LeadWatch Live, visit http://www.educationdynamics.com/ # # # About EducationDynamics EducationDynamics, a portfolio company of Halyard Capital, is higher education’s leading marketing and information services company dedicated to helping institutions find, enroll and retain more students. Its content-rich and highly visible education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com, StudyAbroad.com and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. For more information, visit http://www.educationdynamics.com. End
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