The Art of HoloGraphics – Inventing the Future of Magazines and Print

June 14, 2009 - PRLog -- Finally…The Future is Here!  Imagine walking by a newsstand and seeing a holographic Obama smiling at you from a magazine cover inviting you in for a closer look.  

Once in your hands, you then open the magazine to discover an article on the latest cell phone gadget and holographically see an actual phone visually reconstructing itself before your eyes.  Then you notice the phone has a moving 3-D display feature that you’ve been hoping they’d introduce.

Turning the magazine to the back cover you watch over and over again a five second ‘television commercial’ in 3-D promoting the latest ‘American Idol’ stars.  

This is the distant future…right?  NO!  Not only is all of this possible now, it’s already been demonstrated in print in one form or another.  From the 3-D mini-movie of a smiling Michael Jordan on the holographic cover of Sports Illustrated to new E-HoloGrams Eileen Borgeson has created using many holographic techniques with her art including magazine advertisements and direct mailing pieces.  

Magazines need to make the giant leap forward and the industry is aware of this.  “…Our goal is to reinvent today's magazine company.” Cathie Black, president of Hearst Magazines.

Incorporating HoloGraphics into print allows the print medium to go beyond the limitations of only words and pictures and include the excitement of 3-D, kinetic and moving imagery.

The capacity to create holograms for print existed back in the early seventies when the first white-light-viewable embossed holograms were produced by Jeff Allen and his inventor/partner, Mike Foster. Because of holography’s use in the billion dollar holographic security and packaging markets, the infrastructure exists to also create, inexpensively, billions of additional holograms for the print industry.      

Allen remembers two of the earliest embossed holograms; Randi, a 3-D mini-movie of Michael Foster’s girlfriend, and Superman, a hologram that displayed multiple pages of a Superman comic book that re-appeared on only one page by simply tilting that page.  This would mean that an advertiser could ultimately have multiple ads on only one page of the magazine.  How cool is that!

“I knew back then that holography could revolutionize the print industry.  I knew it was ‘the Guttenberg press’ of the future.  I’m surprised it’s taking so long for people to ‘get’ what holography’s capabilities are.  Historically, every time embossed holography has been used on a magazine it’s been successful with increases in newsstand sales, subscriptions, advertising revenue, plus they’ve all become collectors items,” Allen says, and goes on…

“It’s just like when the laser was first invented.  People didn’t quite know what to do with them and now lasers have thousands of applications.  When the public is finally able to grasp the significance of holographic imaging and its potential, we’ll enter a whole new era of print communication.  It’s true that so much of communication is going digital, but here again, holography is right there on the digital forefront with some of the most impactive holograms all springing from digital files.  HoloGraphics ‘can hold its own’ technologically speaking if not go way beyond all ‘conventional media’.  And best of all, it’s a medium that needs NO display hardware, NO electricity and NO the special glasses to view its 3-D.”

HoloGraphics.com offers the convergence of great art with technology and incorporates a ‘turn-key’ approach for using HoloGraphics in print.  From the first concept to the ultimate hologram, a network of alliances is in place to service the print industry. On board with their expertise are other holographers, holography laboratories, printing companies and creative service companies to meet all your holographic print needs.

“If you want to predict the future…Invent it!” – Dennis Gabor (Nobel Prize Winner in Physics for the Invention of Holography)

About Eileen Borgeson (www.EileenBorgeson.com)
A consummate artist, Eileen Borgeson for 35 years has created magnificent and iconic works for the international fine art, architectural and recognition markets, honoring such greats as: B.B. King, Elton John, Bob Hope, the Dalai Lama, Hugh Hefner, Ronald Reagan, Al Hirschfeld and Aerosmith. Her collaborations with other artists and their estates have produced unique collections for Chuck Jones, Jimi Hendrix, John Lennon, Maxfield Parrish, and Erté (a 7 yr. collaboration) AKA, the ‘Father of Art Deco.’  Eileen has also been creating holographic art using many different holographic techniques and laboratories for 15 years.

About Jeff Allen (www.Holographics.com)
Jeff Allen is a holography visionary who, since the early seventies, has pioneered many of holography’s innovations. One such breakthrough was embossed holography which has since grown into a billion-dollar industry. Its use is high in demand for credit cards, security applications, packaging accents, optics and impactive visual and artistic communications. Allen’s unique shows of holography, virtual reality, computer animation, 3-D television and animatronics have entertained and educated millions across the United States and Canada and include such clients as: AT&T, IBM, GE, Caesar’s Palace, Warner Bros. and Deutsche Telecom.   Visit his blog: http://eartholographics.blogspot.com/

Notable Holograms by Eileen Borgeson and Jeff Allen
1. 3-D White-light viewable Dichromate E-HoloGram of Eileen’s Muse of Creativity sculpture (Promax’s Muse Award.) by Joy and Dinesh Padiyar,
2. 120 degree moving image Multiplex (by Jason Sapan) of Eileen and her original Athena Sculpture, (given by the FAA and the X-Prize Foundation to the retiring head of the FAA, Patricia Smith and featured on the cover of A&E Magazine),
3. A flat 3-D multi-stereo movie from Liti Holographics of Eileen’s Muse of Creativity,
4. An embossed master (by Warren Molee) of Eileen’s Muse of Excellence sculpture with a clouded Hawaii sky background,
5. Two pulsed laser projected image transmission holograms by Ron Olson. One of bronzed Athena and the other, the Orbital Muse sculpture (included in three space exploration awards and featured on the front page of the Honolulu Star Bulletin,)
6. Four E-HoloGrams in collaboration with Dick Reindl, Letterhead Press, including: “Virtual Adventurer” art edition, “Astroid” card, PromaxBDA “Earth Guardian Angels” Magazine insert and “Guardian Angels” A&E Magazine Covers, and
7. A dot matrix E-HoloGram artist proof of Marilyn Monroe with Vacumet’s patented technique working with Joe Formosa and Kizzie Suriel.

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Jeff Allen has been pioneering holographic breakthroughs since 1971. this includes embossed (mass-produced) hologram and instant composite holographic imagery. HoloGraphics.com is launching 'print holographics' into the electronic entertainment and advertising communication as well as for Magazine and Print applications. Collaborating with world renown Eileen Borgeson, they are creating many different E-HoloGrams using various holographic techniques and working with holographers and holographic laboratories throughout the world.