Pierre's Ice Cream Selects Viva La Brand As Its Brand Strategy Firm

July 13, 2009 - PRLog -- Pierre’s Ice Cream Company (www.pierres.com) has selected Viva La Brand (www.vivalabrand.com) as its brand strategy firm.  Since 1932, Pierre’s has delighted ice cream lovers with their huge assortment of fun frozen treats.  Pierre’s president Shelley Roth said “Viva La Brand proved that they are the right partner to help us move the brand forward and put our customers at the heart of everything we do.  Their track record of developing effective brand strategies coupled with their deep experience developing direct response advertising makes them a great choice for us.”
“Evolving the Pierre’s brand is a lot of fun since its products help create festive celebrations anytime, anywhere.  It’s unusual to work with a company with such a long history of producing innovative and delicious taste treats, with new products and flavors being launched now more than ever,” said Laura Sheridan, president of Viva La Brand.

About Pierre’s Ice Cream
Ice cream lovers were delighted when Pierre’s (www.pierres.com) opened its first ice cream shop at its bustling Cleveland, Ohio, location in 1932.  The word quickly spread, and the little shop began cranking out its rich and creamy treats for restaurants, country clubs and gourmet markets.  Since then, Pierre’s has created over 235 ice cream varieties.  Recently, Pierre’s introduced Yovation (www.myyovation.com), the only frozen yogurt worthy of a standing ovation, and Hola Fruta! (www.holafruta.com), the party sherbet, celebrated for its all natural, pure ingredients, and festive flavors.  Join us for the celebration at pierres.com.

About Viva La Brand
Viva La Brand is a marketing strategy firm that helps business leaders harness the competitive power of their brands.  With deep expertise in research, strategy, PR and advertising, Viva La Brand offers a disciplined, effective approach to raising a client’s public profile while simultaneously driving new leads and business.  For more information, please visit www.vivalabrand.com.


Press Contact:
Laura Sheridan
President
Viva La Brand
(216) 546-6780
laura@vivalabrand.com

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About Viva La Brand
Viva La Brand is a marketing strategy firm that helps business leaders harness the competitive power of their brands. With deep expertise in research, strategy, PR and advertising, Viva La Brand offers a disciplined, effective approach to raising a client’s public profile while simultaneously driving new leads and business. For more information, please visit www.vivalabrand.com.