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Follow on Google News | EducationDynamics White Paper Fuses Research & Best Practices to Avoid Student Prospecting Pitfalls“Closing the Gaps: Meeting Emerging Student Preferences and Increasing Yield in the Post-Inquiry Enrollment Process” Added to EducationDynamics’ Online Resource Library.
By: Nikki Martin Now available for download at http://www.educationdynamics.com/ 1. Speed and consistency of contact 2. Quality of contact 3. Method of contact 4. Web-based prospecting activities The white paper not only identifies emerging student preferences and the gaps that occur when needs and expectations are not met, but also incorporates real-world, best-practice solutions for closing those gaps in an effort to help institutions of higher education avoid costly pitfalls in the student prospecting process. “Understanding the needs of today’s online learners and tailoring post-inquiry institutional outreach to adhere to those preferences is critical in the hyper-competitive online higher education landscape,” explains Andrew Gansler, president of the Prospecting Services Division of EducationDynamics. “Aligning prospecting initiatives with emerging student preferences not only drives improvement of enrollment yield, but also facilitates a more meaningful outcome—increased accountability in regards to overall student success.” Closing the Gaps: Meeting Emerging Student Preferences and Increasing Yield in the Post-Inquiry Enrollment Process is the latest white paper to be added to EducationDynamics’ About EducationDynamics EducationDynamics, a portfolio company of Halyard Capital, is higher education’s leading marketing and information services company dedicated to helping institutions find, enroll and retain more students. Its content-rich and highly visible education websites, including EarnMyDegree.com, eLearners.com, GradSchools.com, StudyAbroad.com and its more than 50 special interest microsites, make EducationDynamics the premier provider of qualified prospective students for colleges and universities. In addition, the company offers a full suite of Web-delivered services proven to drive enrollment growth and reduce student attrition. For more information, visit http://www.educationdynamics.com. About eLearners.com® The eLearners.com website is one of several high visibility, high-quality prospecting tools offered by EducationDynamics. Since 1999, eLearners.com has been successfully connecting learners to online education, including online degree and certificate programs, specialized career training, and a variety of online courses. For prospective students, eLearners.com provides a powerful search engine for users to find thousands of online program offerings, as well as educational evaluation tools and financial aid resources. For colleges and universities, the eLearners.com website offers a low-cost, performance- their programs. For more information on eLearners.com, visit http://www.eLearners.com. About EarnMyDegree.com EarnMyDegree.com, part of the Prospecting Services Division of EducationDynamics, is a network of leading websites that connect prospective students with colleges, universities and online learning programs. Established in 2003, EarnMyDegree.com serves as a one-stop directory for undergraduate and advanced degrees, as well as professional certificates in a variety of fields from business to healthcare to technology. EarnMyDegree.com’ http://www.EarnMyDegree.com. End
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