G&A Marketing RV Staffed Events Bring Dealers More Than Just Profit

Aug. 3, 2009 - PRLog -- Cincinnati, OH – “What we’ve seen in the RV business has been interesting,” said Justin Frick, G&A Marketing’s RV Event Team Leader. “Similar to the auto industry, it’s the (RV) dealership sales people that are really suffering.” With sales reduced significantly, salesperson commissions have also declined, leading many talented sales professionals to look for work elsewhere. As Frick explained, “in this business a dealer’s most valuable asset is their sales staff, which is why it’s become increasingly important for dealers to find unique ways to provide sales opportunities.” On average, G&A’s RV staffed events generate a month’s worth of gross profit in 5-days, which helps the dealers keep sales staff motivated by putting a little extra money in their pockets. “Running events like these have become a way for dealers to show their appreciation to their sales people. It gives their sales team proof that the opportunity to make money still exists, and keeps them working for it.”

In addition to poor morale, Frick also admits he’s seen a growing number of dealerships who are plagued by aged inventory problems. As Frick stated, “I’ve been in dealerships where a good portion of the RVs have been over 400 days old, and in return we’ve helped to move a lot of those units.” To Frick, the ability for his team to move these units comes down to frame of mind. “Many times the dealership’s sales people have given up on trying to sell specific RVs after a certain amount of time. With G&A’s RV sales team, it’s a different story. We treat every unit as if it were fresh on the lot because to us, the inventory is all new.”

When asked his opinion on why dealers are looking to do staffed events, Frick replied, “G&A offers risk reduction. Everyone knows advertising is essential to bring in buyers, but few other advertising options offer effectiveness guarantees.” As a part of G&A Marketing’s RV event program, the dealer’s advertising investment is backed by a money back guarantee. “Many dealers look at it as an insurance policy that’s there to protect their financial investments during a time when money is tight,” said Frick.

Learn more about how G&A’s RV Staffed Events might be able to help your dealership or to request to speak directly with Justin Frick, G&A Marketing’s RV Event Team Manager, about his experiences, please contact G&A Marketing at 800.688.1370 or send an email to mbaker@gamarketing.com.

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G&A Marketing, Inc. is a sales promotion, staffed event, advertising, training and consulting company providing used car, new car and RV dealerships with cutting edge solutions to increase traffic, maximize gross profit, and improve performance.