RV Dealers Find Value in Cost Effective Direct Marketing

Aug. 11, 2009 - PRLog -- Cincinnati, OH – It’s no surprise that the state of the current economy has sent many RV dealers back to the budget drawing board. These days every penny counts – especially when it comes to dealership advertising. Traditional marketing media such as radio, newspaper and TV were once main staples in many RV dealer’s media plans. But with little ability to track return on their advertising investments, RV dealers are dumping these once popular avenues for something a little more direct.

“Unfortunately, many traditional advertising options can create a lot of financial waste for the dealer,” said Jeff Doerrer, Sales Manager for G&A Marketing, “RV buyers are a segmented group, and mass media advertising options don’t allow dealers to capitalize on opportunity by targeting current RV owners and enthusiasts.” In response, Doerrer has noticed an increase in the number of RV dealers looking to utilize direct mail and email to market to RV consumers. As Doerrer stated, “I’ve talked to a lot of dealers who are looking to direct mail and email to help them cut waste and increase their return. These advertising options offer an infinite number of ways to specifically target and attract consumers in their market, bringing dealers value at a cost effective price.”

While direct mail and email may be no stranger to some RV dealer’s current ad plans, Doerrer explains G&A’s philosophy for getting the most out of these advertising options. “To [G&A], making an advertising campaign successful is about more than just mail. It’s about helping the dealer turn ups generated by this advertising into buyers and that’s where our RV event directors come into play.” G&A Marketing offers RV dealers an opportunity to amp up their direct marketing campaigns by supplying the dealership with an RV director and RV event greeter whom help manage traffic, and train dealership sales staff on effective sales techniques to increase sales conversions throughout the RV sale. According to Doerrer, “This philosophy has allowed us to help many RV dealers who can’t afford to lose money on a ‘shot gun approach’ to advertising. It gives these dealers opportunity to capitalize on available market share by reaching it directly, and in this day and age, missing out on opportunity is a price none of us can afford to pay.”

To learn more about how G&A Marketing’s RV advertising programs can help your dealership, please contact G&A Marketing VP, Matt Baker, at 800.688.1370 or at mbaker@gamarketing.com today. In addition, you can visit G&A Marketing on the web at http://www.gamarketing.com

# # #

G&A Marketing, Inc. is a sales promotion, staffed event, advertising, training and consulting company providing used car, new car and RV dealerships with cutting edge solutions to increase traffic, maximize gross profit, and improve performance.