G&A Marketing Offers Free Call Center Option on All Direct Mail

Aug. 14, 2009 - PRLog -- Cincinnati, OH – Strapped by tight budgets, many dealers have found themselves in continuous hot pursuit of cost effective advertising options which bring them more than just ‘ups’. While finding and converting quality leads these days may seem tough, G&A Marketing has devised a way to simplify this task with a personalized approach to direct mail marketing.

Utilizing a combination of effective direct mail, professional in-bound appointment setters, and online appointment tracking capability, G&A Marketing’s exclusive Call Center campaigns offer dealers a free opportunity to capitalize on sales prospects where other programs leave off. “I often describe the Call Center program as being as easy as 5-4-3-2-1,” explained Pat Gunning, President of G&A Marketing, “5 targeted consumers will call, 4 will set appointments, 3 will arrive at the dealership [for the appointment], 2 will buy, and 1 will be delivered. That’s a 20% closing percentage.” To help ensure sales conversion rates stay elevated, G&A customizes operator conversations to add legitimacy and urgency to dealer’s offers. “Personalization options like this help to increase the dealer’s closing percentage by allowing knowledgeable call center representatives to convince interested customers that the dealer’s offer is worth taking advantage of,” stated Gunning.

In addition to offer conviction, G&A’s Call Center campaigns give dealers easy access to a wealth of information regarding customers whom have set appointments. As Gunning described, “The online call center appointment log is updated in real time to give dealers peace-of-mind as well as valuable info on demand. With access to customer appointment times, phone numbers and email addresses, dealers can beef up their dealership’s database in no time.” Customer appointments are staggered every 15 minutes to ensure traffic stays steady, while email reminders are automatically mailed to ensure optimal turn out. “Today’s tough economy leaves little room for error when it comes to effectively generating and nurturing sales leads,” stated Gunning, “This is why G&A developed a comprehensive direct mail solution that increases lead quality and the return on the dealer’s advertising investment.”  

For more information on how you can take advantage of the FREE call center options on your next G&A Marketing campaign, contact G&A Marketing VP, Matt Baker, at 800.688.1370 or at mbaker@gamarketing.com. You can also visit G&A Marketing 24/7 on the web at www.gamarketing.com.

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G&A Marketing, Inc. is a sales promotion, staffed event, advertising, training and consulting company providing used car, new car and RV dealerships with cutting edge solutions to increase traffic, maximize gross profit, and improve performance.