XYIENCE Announces Winner of Harley-Davidson and Kum & Go Promotion

Aug. 16, 2009 - PRLog -- Contact: Stephanie Forte, sforte@fortecreativemedia.com
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XYIENCE Announces Winner of Harley-Davidson and Kum & Go Promotion
Omaha, Neb. father of four - a regular Kum & Go customer - takes home a new Sportster 883 Low by Harley-Davidson

LAS VEGAS (August 16, 2009) – On August 11, XYIENCE and Kum & Go made one man’s longtime dream of owning a Harley-Davidson a reality. XYIENCE announces that Tim Nolan, a 32-year old father of four from Omaha, Neb., is the winner of its Harley-Davidson promotion. The contest, which kicked off in May, offered Kum & Go customers in Nebraska, Iowa and Missouri the chance win a Sportster 883 Low by Harley-Davidson. Nolan, whose winning entry was selected at random, was among thousands of Kum & Go customers who submitted an entry online. Entry forms were available at 485 participating Kum & Go locations.  XYIENCE presented Nolan with the Harley-Davidson on Tuesday, August 11 at Kum & Go’s store located at 11111 Emmet Street in Omaha.

The contest was a huge success for XYIENCE and Kum & Go.  While no purchase was necessary to enter the contest, sales of Xenergy at participating Kum & Go locations quadrupled during the promotion.  Nolan added to those numbers.  The local carpenter who worked on a crew that built one of Kum & Go’s local stores in Omaha, remains a loyal customer, picking up XYIENCE’s energy drink, Xenergy, every morning in lieu of coffee.

“I’ve always wanted to own a Harley-Davidson,” says Nolan, who will be taking home the Harley-Davidson Sportster 883 Low, which is known as the easiest and most memorable bike to ride.  It features a rubber-mounted 883cc Evolution engine, the lowest suspension in its line, a chrome staggered shorty exhaust, front and full rear fenders, a low, classic solo seat and stainless steel wide classic handlebars.

Nolan and his wife are gearing up to celebrate the second birthday of their triplets in September, so this busy dad didn't spend much time thinking about winning the contest.  In fact, he wasn’t sure if he had even entered. “I picked up my ticket, went online and while entering my computer froze. I was never really sure if it actually went through. It looks like it did, and it’s amazing that I won,” he says.


Both XYIENCE and Harley-Davidson are sponsors of the Ultimate Fighting Championship (UFC).

“The Kum & Go/Harley-Davidson promotion is another example of how XYIENCE’s relationship with the UFC provides an effective means of developing value-added programs for our retailers and the consumer,” explained Csaba Reider, XYIENCE CEO and president.  “XYIENCE is committed to working with retailers like Kum & Go to develop a unique shopping experience that results in a greater connection between the consumer and both of our brands.”

Through its sponsorship of the UFC, the XYIENCE brand reaches 420 million households worldwide.  The UFC’s current television distribution allows sponsors like XYIENCE to reach 40 million U.S. households and 380 million households outside the U.S. in over 100 countries and territories, with programming delivered in 20 languages.

About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.

Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle.  Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d.  Xenergy is available in retail stores throughout the United States and Canada.  Visit www.xyience.com for details.

XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance.  With everything from NOX-V2—for increasing strength and stamina and aiding in post-exercise recovery—to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.