Put Simply, It’s Online Advertising Made Easy

Aug. 21, 2009 - PRLog -- The launch of Simply.com (www.simply.com) this month by Dada.Pro, has been described as a competitive development in online advertising. With large return on investment, Simply works dynamically and transparently, guaranteeing a high performing online promotional platform that connects advertisers and publishers on a global scale.

Simply is an advertising tool for anyone who wants to promote products or services to thousands of potential clients even with the smallest budget, in just a few quick and easy steps, you can activate an advertising campaign based on a choice of Cost per Thousand impressions (CPM) or Cost Per Click (CPC). You can even personalize animated advertising banners to tailor your message to your target audience, set the campaign duration and define specific objectives for distribution on Simply’s network. Through behavioral, yield and contextual targeting tools, and at prices that are affordable to any size business, you can advertise online to ensure maximum return on all visits.

Once you enter into the Simply network you have access to detailed reports to monitor campaigns. These reports are not only easy to read, they also provide real weight when constructing strategic marketing plans.

Simply allows anyone to earn from their website by publishing banners in line with their site’s content (display and text adverts), obtaining maximum return on impressions. Each impression is costed and analysed according to the content of the web page (contextual targeting) and the behavior of the user (behavioral targeting). Designed and developed entirely by Dada.pro, Simply’s unique algorithm studies reviews on recently clicked pages and adverts to provide promotional messages that are inline with user interests.

Simply doesn't process personal data but it analyses clickstream in a completely anonymous way, yet the flexibility of the system ensures anonymous profiling can be blocked at any time by deactivating cookies. Simplicity and technological innovation has lead research and development in the Adserver and targeting solutions sector.

Simply offers a complete online advertising solution, focused on delivering results:  
-   a fully automated system where anyone can buy and sell advertising on digital media networks in a truly simple way.
-   an integrated online advertising methodology, based on user behavior and specific content found on websites.

The extensive international reach of Simply through online networks, enables access to a user base of several billion impressions per month in 83 different countries.

Paolo Barberis, Dada’s Chairman says “Our experience in the domain name sector and daily contact with thousands of customers and businesses seeking a presence online, has shown us that just because you are on the internet, doesn’t necessarily mean you will be found: one of our short-term objectives is to convert a part of our customer base (more than 430,000 clients across Europe)”. He adds, “We are bringing our advertising expertise to this user base. According to a recent study carried out by Nielsen, Dada and RCS, “our web properties*” reach around 62 million unique visitors per month and represent one of the largest networks in the world.”

Dada.pro is a business unit of Dada S.P.A, offering online solutions to professionals across Europe (Italy, France, UK, Ireland, Portugal, Netherlands and Spain) and currently manages 1.4 million domains.

For more information regarding Simply.com, please contact Sarah Bull 0845 3633630 or email simply@names.co.uk.

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Namesco is a leading Internet Services Provider in the UK, specialising in domain name registration, online brand protection, website hosting, email and broadband. With customer support 7 days a week, Namesco operate in consumer and business markets.