Dada.pro strengthens its strategic alliance with Google by offering AdWords™ on Simply.com

Aug. 21, 2009 - PRLog -- Dada – an international leader in community and entertainment services via web & mobile, as well as Internet services ranging from domain names to online advertising – has just strengthened its agreement with Google to enhance the Simply platform.

Simply Keywords has just added the advertising program AdWordsTM (http://advertiser.simply.com) to the Simply platform, allowing Simply advertisers to publish text links on both the Google search engine and its partners’ networks.

Simply (http://www.simply.com) is an integrated advertising solution aimed at those who want to make their products or services known to thousands of potential customers through online advertising campaigns.

Anyone, even with a small budget, can plan an advertising campaign on Simply in just a few easy steps, thanks to its intuitive and easy-to-use interface.

Simply Keywords, currently available online for advertisers in Italy, Spain and the UK, is the perfect tool for those who want to take advantage of the Google AdWordsTM program without having to invest time, resources and advanced marketing expertise into the creation and management of campaigns.

Local geo-targeting is one of Google AdWordsTM’s most interesting features, especially for small and medium sized businesses. This feature allows advertisers to plan a campaign based on location, for example, in a specific city.

The agreement is strategically important because it will increase Simply’s customer base, offering customers an easy way to create campaigns within an integrated offer, which includes several other services provided by the platform.

Google AdWordsTM works alongside a series of offers already available on Simply, which has become a dynamic platform, able to provide small and medium sized businesses with unique online advertising services.

Simply’s guided procedure allows advertisers to choose their target audience by location and write their own text ads, thanks to a package of optimized features for each product category.

Simply’s special proprietary engine will take care of associating the appropriate keywords to each campaign based on the target audience and the product category.

The performance of every ad published will be constantly monitored to guarantee optimization. In addition, the digital advertising platform is already able to offer both proprietary solutions, as well as solutions in cooperation with large international partners.


«Dada.pro – a business unit of the Dada Group, market leader in the area of domain name registration, as well as in the online presence of businesses and individuals – was just accredited as an Authorized Google AdWords™ Reseller, becoming the official benchmark in the UK for keyword advertising on Google search engines” stated Claudio Corbetta, Managing Director of Dada.pro. “Thanks to this partnership, which strengthens the agreements we already have in Italy and Spain, Simply has become the first in Europe to have signed and launched a multi-national network. This has allowed us to offer our more than 450,000 Dada.pro customers a complete offer, including an additional guarantee of accuracy and performance optimization for this kind of campaign planning.”

“Thousands of advertisers already use Google AdWordsTM to promote their products and services online, but we are aware of the fact that there are many small businesses and professionals who could benefit from our offer, but who don’t have the time or resources to efficiently create and manage Google AdWordsTM  campaigns on their own” commented Jerome Grateau, Head of the Google AdWordsTM Reseller Program in EMEA. “The goal of the Authorized Google AdWords™ Reseller is to identify new Internet players in various countries able to offer guided and optimized support to small and medium sized businesses. This is the spirit of the renewed strategic agreement between Google and Dada, which led to the integration of the AdWordsTM offer on Simply”.

Simply’s multi-network platform adds to the wide range of vertical offers made available by Dada.pro, Dada’s business unit geared to business customers and present in 7 European countries (Italy, France, the UK, Ireland, Portugal, the Netherlands and Spain), with 1.4 million domains under management.

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Dada S.p.A.(dada.dada.net) is an international leader in Community and Entertainment services via web and mobile, as well as in Domain, Hosting and advanced online Advertising solutions.
The company is divided into 2 business areas: Dada.net (www.dada.it, services focused on music) and Dada.pro (www.dada.pro, professional services and advertising on the Internet). Dada is listed on the MTA market of Borsa Italiana in the STAR (DA.MI) segment.

For further information:   
   
Serena Santolamazza
Dada External Relations Manager
Tel 02/54027714 - Fax 02/54027749
serena.santolamazza@staff.dada.net

Chiara Rivella
Press Office Dada
Tel 02/54027718 - Fax 02/54027749
chiara.rivella@staff.dada.net

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