New And Improved Media Heads The Krystal Ball For Congress 2010 Campaign

Aug. 23, 2009 - PRLog -- New and Improved Media has announced they are heading up the Krystal Ball for Congress 2010 media campaign.  The Los Angeles-based company will coordinate all aspects of the Virginia candidate’s run, including such services as strategy, media planning and buying.

According to NAIM CEO, Keith Fisher, their appointment to the job is a unique and cutting-edge decision for the East Coast politician.  “We are very excited at the prospect of a Krystal Ball election.  It is a significant challenge and one which we embrace.” Fisher said.

Ball, 27, is running against incumbent Rob Wittman, R-Westmorland, for the 2010 elections.  If elected, she will be the youngest female member of Congress.  “For a candidate to start her campaign this early on in the game is a brilliant move,” Fisher said.

Ball chose NAIM to take charge of the campaign for very specific reasons.  “We selected NAIM because of their deep experience in building and propagating high quality brands, their out-of-the-box approach, the diversity of their client base, their exceptional leadership in social media and, of course, because Keith Fisher is a devastatingly charming individual.  We know that our message has its own authenticity, but we wanted to make sure that our media was consistent with everything that our campaign stands for.  Keith and his team understand that.  We consider them our strategic communication partners as well as our media experts." Ball said.

An outdoor campaign has already been initiated to create local awareness of Ball and her innovative political approach.  She has signed off on the slogans A Fresh Voice for Virginia and The Next Generation of Representation for billboard advertising in her district.

“Political advertising is evolving, and we are at the forefront of that evolution. To succeed these days, candidates must be active across all touch points that are most relevant to their constituents.  We believe that media is not just about advertising; it is about connecting and engaging.  This is the discipline we hope to bring to the campaign,” Fisher said.

NAIM has represented numerous California politicians as well as created several renowned political campaigns, including GetoKnowUsFirst.org, in response to the vote against same sex marriage, and No on 77 and the 2005 California prop against redistricting.

Established in 1988, New and Improved Media is a team of highly skilled media experts who understand the principles and strategies of media, advertising, and marketing. They pride themselves in helping clients understand, navigate and manage today’s complex media landscape by providing imaginative impactful solutions to their real marketing problems.  Among their clientele are well-known entertainment entities, hospitals, a distillery and a business consultancy.

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I am President and CEO of The Athena Fortune Company. I build businesses by creating more visibility, credibility and growth. I also host The Athena Fortune Show on BlogTalkRadio and write a column for Examiner.com.